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MDDU-MKLAW

Marketing

Undergraduate double degree major

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

See full course structure
  • Qualification
    Marketing Double Degree Major (LLB/BCom)
  • Credit
    400
See full course structure

Check the application deadline for the parent course

See full course structure

Why study Marketing at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

Outline

Outline

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

Marketing is offered as part of the Bachelor of Laws and Bachelor of Commerce double degree.

Please refer to the handbook for additional course overview information.

Career information

  • Lawyer
  • Criminal, Family, Human Rights or Mining Lawyer
  • In-house Counsel
  • Financial Dealer and Broker
  • Barrister
  • Solicitor
  • Accountant (General)
  • Marketing Officer
  • Business Systems Analyst
  • Industrial Relations Officer
  • Management Consultant
  • Valuer
  • Economist
  • Advertising Account Executive

What you'll learn

  • apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
  • critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making.
  • use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Please view the Bachelor of Laws, Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now