Major overview
Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this major
A major is a set of eight or more units you complete as part of a degree, including at least two in your final year. To study this major, you’ll need to apply for one of the degrees listed below.
Career outcomes
- Lawyer
- Criminal, Family, Human Rights or Mining Lawyer
- In-house Counsel
- Financial Dealer and Broker
Course and career advice
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How to apply
This major is part of a degree. To apply, choose the degree you want to study and review its entry requirements. Then, prepare any required documents and submit your application before the deadline for your chosen intake.
After you receive and accept your offer, you can enrol in this major either at the start of your degree or later in your studies, depending on your course structure.
Choose your degree
To study this major, you'll need to apply one of the degrees listed below.Explore more
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