Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.
Marketing is offered as part of the Bachelor of Laws and Bachelor of Commerce double degree.
Please refer to the handbook for additional course overview information.
- Criminal, Family, Human Rights or Mining Lawyer
- In-house Counsel
- Financial Dealer and Broker
- Accountant (General)
- Marketing Officer
- Business Systems Analyst
- Industrial Relations Officer
- Management Consultant
- Advertising Account Executive
What you'll learn
- apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
- critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making.
- use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
- develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
- use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
- employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
- apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
- recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
- apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team