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GC-MKTG

Marketing

Graduate certificate

Develop the fundamental skills you need to change to a career in marketing.

See full course structure
  • Qualification
    Graduate Certificate in Marketing
  • Duration
    6 months full-time
  • Credit
    100
  • CRICOS
    044636M
  • Location
    Curtin Perth
See full course structure

Deadlines for applying direct to Curtin

Select your preferred campus:

Intake Application open Application close

Semester 1, 2023

Applications now open!

9 February 2023

Semester 2, 2023

10 April 2023

6 July 2023

Semester 1, 2024

14 August 2023

8 February 2024

Semester 2, 2024

8 April 2024

4 July 2024

See full course structure

Why study Marketing at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Marketing

Outline

Outline

This course is suitable if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas. The course is also an entry point if you are considering higher postgraduate qualifications in the future.

You will learn about the principles of marketing management, buyer behaviour and marketing communications. You will have the opportunity to undertake a hands-on marketing research project and learn how relevant data can be used to guide marketing decisions.

The concepts introduced in the course are highly applicable to the achievement of practical marketing goals in the contemporary global business environment.

This course leads to the Graduate Diploma in Marketing.

Please refer to the handbook for additional course overview information.

What jobs can the Graduate Certificate in Marketing lead to?

Careers

  • Advertising professional
  • Marketing specialist
  • Media producer
  • Media buyer
  • Public relations professional

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
  • critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
  • use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesise this knowledge to make supported judgments relevant to marketing strategy
  • develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
  • use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations

Professional recognition

  • Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.

Location

For start dates, please view the academic calendar.

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2023

Semester 1
  • On campus
Semester 2
  • On campus

2024

Semester 1
  • On campus
Semester 2
  • On campus

2025

Semester 1
  • On campus
Semester 2
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.