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Marketing

Graduate Certificate

GC-MKTG

Course
Graduate Certificate in Marketing
Duration
6 months full-time
Credit
100
Location
Bentley Campus

Outline

Develop the fundamental skills you need to change to a career in marketing.

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Academic Ranking of World Universities 2021.

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Find out more

The Graduate Certificate in Marketing is ideal if you want to develop the fundamental skills of marketing or extend your knowledge in various marketing areas.

You will learn about buyer behaviour, marketing communications, international marketing, and marketing intelligence. You’ll have the opportunity to undertake a hands-on marketing research project and learn how data analytics is used to guide marketing decisions.

The course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.

See our handbook for more course information.

Why study

  • Gain practical experience with real-life clients to hone your marketing skills. You will interact with industry while you study. Previous industry guest lecturers include marketing professionals from Seven West Media, The Brand Agency and Tourism WA.
  • You can join the Curtin Marketing Association to build social, academic and industry-based relationships and skills.
  • Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Career information

Careers

  • Advertising professional
  • Marketing specialist
  • Media producer
  • Media buyer
  • Public relations professional

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
  • critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
  • use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesise this knowledge to make supported judgments relevant to marketing strategy
  • develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and customers to create value in long term relationships
  • use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
  • apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  • recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  • apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations

Admission criteria

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience. Applicants must also meet Curtin's English language proficiency requirements.

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

You may demonstrate English proficiency using the following tests and qualifications.

Other requirements and notes for this course

Some units have special weekend intensive classes.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Webform: Submit here

Curtin Connect: 1300 222 888

CRL search

Fees & charges

Domestic fee paying postgraduate

Fee year: 2022

Student type Cost
Domestic $14,100*

Fees are indicative only.

* Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Location

For start dates, please view the academic calendar.

Bentley Campus flag

2022

Curtin Online 2
  • Online
Curtin Online 3
  • Online
Curtin Online 4
  • Online
Semester 2
  • On campus

2023

Semester 1
  • On campus
Semester 2
  • On campus

2024

Semester 1
  • On campus
Semester 2
  • On campus

2025

Semester 1
  • On campus
Semester 2
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now
Help

Help is at hand

See our frequently asked questions or get in touch with us below.


Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • Curtin course code: GC-MKTG
  • CRICOS code: 044636M
  • Last updated on: 11/08/2022