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GC-DMKT

Digital Marketing

Graduate certificate

Keep up with rapid advances in digital marketing, learning digital tactics, strategies and processes.

See full course structure
  • Qualification
    Graduate Certificate in Digital Marketing
  • Duration
    6 months full-time
  • Credit
    100
  • CRICOS
    0100482
  • Location
    Curtin Perth
See full course structure

Select your preferred campus:

2022

Curtin Online 3

Online

Semester 2

On campus

2023

Intensive Study Period 1

On campus

Semester 1

On campus

Semester 2

On campus

2024

Semester 1

On campus

Semester 2

On campus

2025

Semester 1

On campus

Semester 2

On campus

See full course structure

Outline

If COVID-19 restrictions apply, we may need to make changes to units and/or delivery modes.

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Find out more

The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.

In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.

You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns, and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an actual online marketing campaign and learn how data analytics is used to guide marketing decisions.

This course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.

See our handbook for more course information.

Why study

  • You will interact with industry while you study. Previous industry guest lecturers include marketing professionals from Seven West Media, The Brand Agency and Tourism WA.
  • You can join the Curtin Marketing Association to build social, academic and industry-based relationships and skills.
  • Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.

Career information

Careers

  • Advertising professional
  • Copywriter
  • Digital marketing consultant
  • Media buyer
  • Marketing manager
  • Media producer
  • Marketing specialist
  • Public relations professional

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application.
  • critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems
  • analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills
  • professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form
  • design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments
  • develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline
  • evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy
  • understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives
  • use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility

Admission criteria

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience.

Applicants must also meet Curtin's English language proficiency requirements.

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

You may demonstrate English proficiency using the following tests and qualifications.

Other requirements and notes for this course

Some units have special weekend intensive classes.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Webform: Submit here

Curtin Connect: 1300 222 888

CRL search

Fees & charges

Domestic fee paying postgraduate

Fee year: 2023

Student type Cost
Domestic $14,569*

Fees are indicative only.

* Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Location

For start dates, please view the academic calendar.

Curtin Perth flag

2022

Curtin Online 3
  • Online
Semester 2
  • On campus

2023

Intensive Study Period 1
  • On campus
Semester 1
  • On campus
Semester 2
  • On campus

2024

Semester 1
  • On campus
Semester 2
  • On campus

2025

Semester 1
  • On campus
Semester 2
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

Help is at hand

See our frequently asked questions or get in touch with us below.


Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • Curtin course code: GC-DMKT
  • CRICOS code: 0100482
  • Last updated on: 27/09/2022