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GC-DMKT

Digital Marketing

Graduate certificate

Keep up with rapid advances in digital marketing, learning digital tactics, strategies and processes.

Course outline
  • Qualification
    Graduate Certificate in Digital Marketing
  • Duration
    6 months full-time
  • Credit
    100
  • CRICOS
    0100482
  • Location
    Curtin Perth
Course outline

Deadlines for applying direct to Curtin

Select your preferred campus:

Intake Application open Application close

Intensive Study Period 1, 2023

27 September 2022

Applications now closed!

Semester 1, 2023

15 August 2022

Applications now closed!

Semester 2, 2023

10 April 2023

Applications now closed!

Semester 1, 2024

Applications now open!

8 February 2024

Semester 2, 2024

8 April 2024

4 July 2024

Course outline
Digital Marketing

Outline

Outline

The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.

In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.

You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns, and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an actual online marketing campaign and learn how data analytics is used to guide marketing decisions.

This course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.

See our handbook for more course information.

What jobs can the Digital Marketing lead to?

Careers

  • Advertising professional
  • Copywriter
  • Digital marketing consultant
  • Media buyer
  • Marketing manager
  • Media producer
  • Marketing specialist
  • Public relations professional

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • develop proficiency in analysing, synthesising, and applying digital marketing principles and strategies
  • apply diverse ethical, socially responsible, and global perspectives in the development and implementation of digital marketing solutions
  • develop optimal solutions to real-world marketing challenges by applying appropriate digital analytics and research skills
  • communicate complex digital marketing data, information, and insights to engage with relevant stakeholders effectively, persuasively, and professionally

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience.

Applicants must also meet Curtin's English language proficiency requirements.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Domestic fee paying postgraduate

2023 Fee year:

$14,569*

Domestic

2024 Fee year:

$15,907*

Domestic

Fees are indicative only.

* Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Important fee information

Looking for more detail on the course structure?

View course structure

Location

For start dates, please view the academic calendar.

Curtin Perth flag

2023

Intensive Study Period 1
  • On campus
Semester 1
  • On campus
Semester 2
  • On campus

2024

Semester 1
  • On campus
Semester 2
  • On campus

2025

Semester 1
  • On campus
Semester 2
  • On campus

2026

Semester 1
  • On campus
Semester 2
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now
Help

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  • Curtin course code: GC-DMKT
  • CRICOS code: 0100482
  • Last updated on: 28 September 2023