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- Graduate Certificate in Digital Marketing
This fee-paying course is one semester full-time or equivalent part-time study.
- 6 months full-time
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
- Bentley Campus
Keep up with rapid advances in digital marketing, learning digital tactics, strategies and processes.
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Curtin is ranked in the top one per cent of universities worldwide.
Academic Ranking of World Universities 2021.
Get the Curtin edge
Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.
The Graduate Certificate in Digital Marketing is ideal if you are looking to develop skills in the sought-after field of digital marketing.
In this course, you will explore the foundations of various digital channels, study digital strategies, tactics, and relevant analytics; and in doing so, you will learn about the tools of digital marketing and relevant theories behind using these tools to guide strategic decision making.
You’ll also learn about identifying and articulating critical customer groups, evaluating the fundamentals of effective SEO and SEM campaigns, and analysing social media marketing campaigns. You’ll have the opportunity to plan and implement an actual online marketing campaign and learn how data analytics is used to guide marketing decisions.
This course is also an entry point for further postgraduate qualifications, such as the Master of Marketing.
See our handbook for more course information.
- You will interact with industry while you study. Previous industry guest lecturers include marketing professionals from Seven West Media, The Brand Agency and Tourism WA.
- You can join the Curtin Marketing Association to build social, academic and industry-based relationships and skills.
- Curtin University is the Inaugural Premier Education Network Sponsor of The Communications Council WA.
- Advertising professional
- Digital marketing consultant
- Media buyer
- Marketing manager
- Media producer
- Marketing specialist
- Public relations professional
- Leisure and tourism
- Retail and wholesale
- Service industries
What you'll learn
- learn specialised knowledge, strategies and practices relevant to digital marketing and be proficient in their application.
- critically analyse the key components of marketing in the digital economy and think creatively to generate strategic solutions to a range of real-world business problems
- analyse and synthesise complex information, problems and concepts by applying digital marketing principles, strategies and technical skills
- professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences in a spoken, visual and written form
- design and develop digital marketing strategies using key digital tactics and techniques to deliver content across a broad spectrum of digital contexts and environments
- develop a lifelong attitude of continuing professional development and intellectual curiosity in the marketing discipline
- evaluate digital marketing principles and techniques in adapting to global markets in a constantly changing networked digital economy
- understand the nature of cultural trends and diversity in various societies by incorporating ethical, social and global perspectives
- use information and technology adeptly in digital marketing contexts whilst employing effective independent and collaborative work skills to demonstrate professional judgement and ethical responsibility
A bachelor degree (or equivalent) in any discipline, or at least 5 years' relevant work experience.
Applicants must also meet Curtin's English language proficiency requirements.
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
|IELTS Academic (International English Language Testing System)|
|Overall band score||6.5|
Other requirements and notes for this course
Some units have special weekend intensive classes.
In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Webform: Submit here
Curtin Connect: 1300 222 888
Fees & charges
Domestic fee paying postgraduate
Fee year: 2022
What is a domestic fee-paying (DFP) place?
A domestic fee-paying place is a place at university which is not Commonwealth supported, that is, not subsidised by the Australian Government.
Domestic fee paying students will be charged tuition fees and may be eligible for FEE-HELP assistance for all or part of those tuition fees.
Fees are indicative only.
* Based on a first-year full-time study load of 100 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).
For start dates, please view the academic calendar.
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All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.
The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.
How to apply
Please review information on how to apply for the campus of your choice
Please note that each campus has different application deadlines. Please view our application deadlines page for further information.Apply now
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See our frequently asked questions or get in touch with us below.
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- Opening hours:
- Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
- Curtin course code: GC-DMKT
- CRICOS code: 0100482
- Last updated on: 17/08/2022