Apply
Home Study Undergraduate The Business of Advertising Specialisation
  • Apply now
    • A boardroom of students in a lecture
    SPUC-ADVRT

    The Business of Advertising

    Undergraduate specialisation

    Learn about key business roles, advertising strategy and working in the dynamic and creative world of advertising.

    This offering version is phasing out and no longer taking applications. You may be able to apply for a later version.
    Course outline
    • Qualification
      The Business of Advertising Specialisation
    • Credit

      Credit

      A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
      100
    Course outline

    Select your preferred degree

    This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

    Bachelor of Commerce Bachelor of Advanced Commerce (Honours)
    Course outline
    The Business of Advertising

    Overview

    Overview

    Advertising is a creative, innovative, dynamic and fast-paced industry. In this specialisation, you will learn about advertising agency processes and roles; and how to apply tools, techniques and strategies to drive communications that enhance organisational value

    Your learning will be practical and industry-connected. You'll engage with industry experts, and have the opportunitiy for an internship with a renowned agency or industry client.

    This specialisation has a flexible structure that allows you to choose units that will prepare you for key business roles in advertising agencies, and those where you can apply your skills to real industry projects. Overall, you'll gain communication and engagement skills that are valued across diverse employment settings.

    What jobs can the The Business of Advertising course lead to?

    Careers

    • Marketing communications consultant
    • Advertising account manager
    • Business developer
    • Marketing strategist/planner
    • Digital communication specialist
    • Advertising coordinator

    Industries

    • Advertising
    • Public relations
    • Retail
    • Insurance
    • Banking and finance 
    • Media and communications
    Credit for recognised learning (CRL)

    Use your experience to get credit towards your degree

    Finish your course sooner with credit for your previous study or work experience.

    Submit an enquiry CRL search

    Fees and scholarships

    Fee information is not available for this course at this time. Find estimated course fees.

    Looking for more detail on the course structure?

    View course structure

    • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

      The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

      While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

      View courses information disclaimer.

    • Curtin course code: SPUC-ADVRT
    • Last updated on: 12 May 2025

    Got a question? We’re here to help.

    Call 1300 222 888 Send us an email Ask us a question Book an appointment

    Opening hours: Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.

    Bachelor of Business Administration (BBA) Specialisations

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital Design Specialisation
    12. Digital and Social Media Specialisation
    13. English and Cultural Studies Specialisation
    14. Environmental Planning Specialisation
    15. Fashion Design Specialisation
    16. Fashion Marketing Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Commerce Specialisations

    Specialisations available from Humanities and Science:

    1. Actuarial Financial Mathematics Specialisation
    2. Advertising Design Specialisation
    3. Animation and Game Design Specialisation
    4. Anthropology and Sociology Specialisation
    5. Asian Studies Specialisation
    6. Chinese Language Specialisation
    7. Construction Management Specialisation
    8. Corporate Screen Production Specialisation
    9. Creative Writing Specialisation
    10. Design Thinking and Visual Communication Specialisation
    11. Designing Fashion Specialisation
    12. Digital Design Specialisation
    13. Digital and Social Media Specialisation
    14. English and Cultural Studies Specialisation
    15. Environmental Planning Specialisation
    16. Fashion Design Specialisation
    17. Fine Art Specialisation
    18. Geography Specialisation
    19. Graphic Design Specialisation
    20. Graphics Specialisation
    21. History Specialisation
    22. Illustration Specialisation
    23. Interior Architecture – Applied Interior Design Specialisation
    24. Interior Architecture Specialisation
    25. International Development Specialisation
    26. Journalism Specialisation
    27. Landscape and Natural Resource Management Specialisation
    28. Photography Specialisation
    29. Principles of Planning Specialisation
    30. Professional Writing Specialisation
    31. Screen Production Specialisation
    32. Social Inclusion and Equity Specialisation
    33. Social Justice Specialisation
    34. Surveying and Spatial Sciences Specialisation
    35. Theatre Arts Specialisation
    36. Urban Design and Planning Specialisation
    37. Web Media Specialisation
    38. Web Presence Specialisation

    Bachelor of Innovation Specialisations

    Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

    1. Advertising Design Specialisation
    2. Animation and Game Design Specialisation
    3. Asian Studies Specialisation
    4. Biological Diversity Minor
    5. Climate Change Science Minor
    6. Construction Management Specialisation
    7. Corporate Screen Production Specialisation
    8. Creative Writing Specialisation
    9. Design Thinking and Visual Communication Specialisation
    10. Designing Fashion Specialisation
    11. Digital and Social Media Specialisation
    12. Environmental Management Minor
    13. Environmental Planning Specialisation
    14. Fashion Design Specialisation
    15. Fine Art Specialisation
    16. Food Science Minor
    17. Forensic Studies Minor
    18. Geophysics Minor
    19. Geospatial Technology Minor
    20. Go Global – Internship Specialisation 1
    21. Go Practice – Internship Specialisation 1
    22. Graphic Design Specialisation
    23. Graphics Specialisation
    24. Illustration Specialisation
    25. Indigenous Australian Cultural Studies Specialisation
    26. Interior Architecture – Applied Interior Design Specialisation
    27. Interior Architecture Specialisation
    28. International Development Specialisation
    29. Landscape Restoration Minor
    30. Landscape and Natural Resource Management Specialisation
    31. Mapping and Land Planning Minor
    32. Metallurgy Minor
    33. Mining Minor
    34. Optimisation Minor
    35. Photography Specialisation
    36. Principles of Planning Specialisation
    37. Screen Production Specialisation
    38. Social Inclusion and Equity Specialisation
    39. Social Justice Specialisation
    40. Strategic Studies Specialisation
    41. Theatre Arts Specialisation
    42. Urban Design and Planning Specialisation
    43. Web Media Specialisation
    44. Web Presence Specialisation
    You are viewing content for:

    Domestic students

    You are considered a domestic student if you are:

    • a citizen of Australia or New Zealand
    • a permanent resident of Australia
    • an Australian Permanent Humanitarian visa holder

    Doesn’t sound like you? Switch to International content.

    Learn more about Commerce

    Apply for The Business of Advertising Specialisation

    Start your application

    Direct to Curtin

    Apply as a high school student

    Get alerts for future intakes

    Global campus options

    I am a Registered Agent, take me to the Agent Portal