Outline
Outline
Designed for applicants wanting to gain advanced knowledge in marketing and increase their strategic decision-making skills. The course builds on existing skills, improving participants' ability to manage the risk and uncertainty associated with all marketing decisions.
What you'll learn
- apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application.
- critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable.
- analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice.
- develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content.
- develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments.
- employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts.
- evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy.
- recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing.
- apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks.
