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Home Study Postgraduate Digital Marketing Specialisation (MCom)
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SPPC-DMKTG

Digital Marketing

Postgraduate specialisation

Deepen your understanding of digital marketing and enhance your capability in its application.

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Course outline
  • Qualification
    Digital Marketing Specialisation (MCom)
  • Credit

    Credit

    A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
    100
Course outline

Check the application deadline for the parent course

Master of Commerce
Course outline

Outline

Outline

You cannot successfully market a product or service without utilising online channels. In this MBA specialisation, you will extend your knowledge of digital marketing by exploring digital tactics and processes that can help your business to stand out in a highly competitive and saturated market.

You will identify critical customer groups, evaluate the fundamentals of effective SEO and SEM strategies, analyse social media campaigns and learn how data from platforms such as Facebook and Google can guide marketing decisions.

What jobs can the Digital Marketing course lead to?

Careers

  • CEO
  • Chief financial officer
  • Chief marketing officer
  • Chief information officer
  • Corporate services manager
  • Entrepreneur
  • Finance manager
  • General manager
  • Management consultant
  • Managing director
  • Policy and planning manager
  • Project manager

Industries

  • Banking and finance
  • Consultancy
  • Education
  • Government
  • Health care
  • Not-for-profit
  • Private business
  • Public relations
  • Retail services
  • Resources and renewables
  • Service industries
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Submit an enquiry CRL search

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Looking for more detail on the course structure?

View course structure

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: SPPC-DMKTG
  • Last updated on: 18 April 2024

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Bachelor of Business Administration (BBA) Specialisations

Business specialisations available in the BBA:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation
  20. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fashion Marketing Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Commerce Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Applied Finance Specialisation
  3. Banking Specialisation
  4. Business Law and Policy Specialisation
  5. Business Project Management Specialisation
  6. Business Strategy Specialisation
  7. Corporate Governance Specialisation
  8. Social Media and Digital Marketing Specialisation
  9. Employment Relations Specialisation
  10. Event Management Specialisation
  11. Fashion Marketing Specialisation
  12. Information Systems in Business Specialisation
  13. Innovation and Entrepreneurship Specialisation
  14. International Management Specialisation
  15. Marketing Foundations Specialisation
  16. Property Investment Specialisation
  17. Public Relations Specialisation
  18. Small Business Start-Up Specialisation
  19. Social Leadership and Ethics Specialisation
  20. Taxation Law Specialisation
  21. The Business of Advertising Specialisation
  22. Tourism and Hospitality Essentials Specialisation
  23. User Experience for Business Optimisation Specialisation
  24. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation

Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation

Bachelor of Business Administration (BBA) Specialisations

Business specialisations available in the BBA:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation
  20. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fashion Marketing Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Commerce Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Applied Finance Specialisation
  3. Banking Specialisation
  4. Business Law and Policy Specialisation
  5. Business Project Management Specialisation
  6. Business Strategy Specialisation
  7. Corporate Governance Specialisation
  8. Social Media and Digital Marketing Specialisation
  9. Employment Relations Specialisation
  10. Event Management Specialisation
  11. Fashion Marketing Specialisation
  12. Information Systems in Business Specialisation
  13. Innovation and Entrepreneurship Specialisation
  14. International Management Specialisation
  15. Marketing Foundations Specialisation
  16. Property Investment Specialisation
  17. Public Relations Specialisation
  18. Small Business Start-Up Specialisation
  19. Social Leadership and Ethics Specialisation
  20. Taxation Law Specialisation
  21. The Business of Advertising Specialisation
  22. Tourism and Hospitality Essentials Specialisation
  23. User Experience for Business Optimisation Specialisation
  24. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation

Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation
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Learn more about Commerce

Apply for Digital Marketing Specialisation (MCom)

Start your application

Direct applications for Semester 2, 2024 are now open

Direct to Curtin

Get alerts for future intakes

Global campus options

I am a Registered Agent, take me to the Agent Portal