At Curtin, you’ll learn to use the software that advertising, marketing and public relations professionals use to monitor an organisation’s digital presence. In addition to using leading industry social-media tools, you’ll gain social media data analytics skills using real-time social media data for real-world events and social media campaigns.
Our social media technologies will give you diverse practical skills that will enhance your career opportunities in a range of sectors that utilise social media in their operations, including digital marketing, data analytics and consulting.
You’ll also benefit from the insights of social media research, which aims to improve the leverage of social media to drive positive change.
