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HomeAbout CurtinLearning and teachingBusiness and LawAboutFacilitiesConsumer Research Lab

Consumer Research Lab

The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers’ cognitive, attitudinal, affective, and behavioural responses in real-time.

Two students analysing consumer research data on a laptop

Our tools

Unlike traditional market research, data is collected in natural situations and in real time, providing reliable and objective information about what consumers think and feel when they interact with marketing collaterals.

Its versatility represents a marked move away from traditional marketing analytics. This innovative approach enables the development of products and strategies, for brands, which reflect dynamic and ever-changing consumer behaviour in real industry settings.

Eye-tracking devices
Biometric wristbands
Facial expression analysis
Brainwave headsets
VR-headsets

Industry applications

Product concept and packaging design

The lab evaluates the effectiveness of product concept and packaging design by capturing consumers responses in real time. Product designers can assess consumers liking of the existing product and compare the existing design with the alternatives.

Shopping experience

Our lab is able to identify how consumers search for and choose products. This can provide insights to retailers on how to organise product placement and point-of-sale merchandising. Furthermore, the effectiveness of using different sensory cues, such as smell and taste, can be tested allowing brand managers to enhance the retail experience.

Digital marketing

By analysing pain points and consumer engagement when browsing through social media content and websites, the lab offers insights for digital marketers to create a user-friendly and pleasant online experience.

Consumer behaviour

The lab allows businesses to learn consumers motivation, perception, and behaviours when they are faced with decision making situation. This is useful to evaluate the importance of specific factors that guide decision and to gain better insights into consumers’ decision making process.

Advertising collateral

In real time, the lab is able to analyse the effectiveness of advertising collaterals based on a second-by-second read of consumers emotional reactions and comprehension. Such results are useful for advertisers to test their marketing campaign effectiveness prior to launch.

Watch the video

Facilities

Management HQ
The Agency
Trading Room
Consumer Research Lab

Campuses

Australia
Dubai
Malaysia
Mauritius
Singapore

Teaching areas

Centre for Aboriginal Studies
Business and Law
Health Sciences
Humanities
Science and Engineering

Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.

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ABN 99 143 842 569.

CRICOS Provider Code 00301J.

TEQSA PRV12158

Enables continuous and live tracking measures of consumer’s processing level, gaze and dwell time.

Measures skin conductance (sweat level) and heart rate to understand consumer’s engagement and interest.

Provides accurate measure of consumer’s emotional states.

Measures brainwave and brain activity to understand the learning and memory processes, along with determining purchase intention.

Generates an immersive experience, which simulates a user’s presence within a physical environment.