Consumer Research Lab
The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers’ cognitive, attitudinal, affective, and behavioural responses in real-time.
![Two students analysing consumer research data on a laptop](https://s30991.pcdn.co/about/wp-content/uploads/sites/5/2021/07/consumer-research-3-2000x1000px-5.jpg.optimal.jpg)
The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers’ cognitive, attitudinal, affective, and behavioural responses in real-time.