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Consumer Research Lab

The Consumer Research Lab uses biometric methods, including mobile devices capable of tracking consumers’ cognitive, attitudinal, affective, and behavioural responses in real-time.

Two students analysing consumer research data on a laptop

Our tools

Unlike traditional market research, data is collected in natural situations and in real time, providing reliable and objective information about what consumers think and feel when they interact with marketing collaterals.

Its versatility represents a marked move away from traditional marketing analytics. This innovative approach enables the development of products and strategies, for brands, which reflect dynamic and ever-changing consumer behaviour in real industry settings.

Industry applications

Watch the video

Inside the consumer research lab where two students are testing products - play video

Enables continuous and live tracking measures of consumer’s processing level, gaze and dwell time.

Measures skin conductance (sweat level) and heart rate to understand consumer’s engagement and interest.

Provides accurate measure of consumer’s emotional states.

Measures brainwave and brain activity to understand the learning and memory processes, along with determining purchase intention.

Generates an immersive experience, which simulates a user’s presence within a physical environment.