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Want to be an entrepreneurship expert? Introducing the Bachelor of Innovation

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Portrait of smiling entrepreneur girl indoors.

Ever thought about starting your own business? Or maybe you love creating solutions to problems and thinking outside the box is your go-to. If you have a drive to do things differently, an innovation or entrepreneurship degree could be for you.

Let’s take a look at what entrepreneurship means, and how our Bachelor of Innovation will give you the tools you need to become an entrepreneur and a business success story.

What are innovation and entrepreneurship?

Innovation is the creation of an idea, product or service that solves a difficult problem or improves how something works. Entrepreneurship involves selling that idea, product or service by highlighting the value it adds to people’s lives.

Innovation can occur in any field – from technology and science to the arts – and is the key driver of entrepreneurial activity. The most successful entrepreneurs can identify unmet needs or inefficiencies in existing markets and develop clever solutions to address these gaps.

Entrepreneurs aren’t afraid to disrupt the status quo and are driven as much by making a profit as making an impact.

For example, Curtin grad Sherin Breuer founded, a start-up that enables students and graduates to use videos rather than written résumés to apply for jobs and internships.

What is an entrepreneurship degree? 

It’s an undergraduate program that prepares you for a career in entrepreneurship, innovation and business creation. A degree in entrepreneurship equips you with the knowledge and skills to identify and pursue entrepreneurial opportunities, launch and manage new ventures and innovate within established businesses.

At Curtin University, our Bachelor of Innovation teaches you how to be an entrepreneurial thinker and problem-solver at both local and global levels. It nurtures your creative mindset and gives you the tools to solve industry and societal challenges.

Innovation vs Commerce vs Business Administration 

Curtin offers undergraduate entrepreneurship studies through our Bachelor of Innovation, Bachelor of Commerce and Bachelor of Business Administration. In these courses you’ll gain a solid foundation in business theory and practice by studying core units such as financial decision-making, markets and legal frameworks.

In the Bachelor of Innovation you’ll also learn discipline fundamentals such as the different types of and approaches to innovation, how to take an idea from concept through to professional design, project management and responsible innovation and leadership.

And you can customise your course by choosing a business major or specialisations from diverse areas such as humanities and science disciplines. Plus, you’ll have the opportunity to join the Curtin Ignition and Curtin Accelerate programs, which offer exclusive masterclasses to help you establish your own enterprise.

What jobs can you get? 

A great thing about completing a Bachelor of Innovation is the range of potential careers you’ll be prepared for. You’ll be able to combine job-ready skills such as teamwork, critical thinking and data analysis with your creativity, tenacity and business savvy to drive innovation in diverse industries. Here’s a sample of the career options possible with a Bachelor of Innovation:


Entrepreneurs create and manage businesses or enterprises. They are creative people willing to take risks to bring ideas to life.

Entrepreneurs can head small local start-ups to large corporations and are driven by the desire to disrupt the norm. Famous entrepreneurs include Steve Jobs and Richard Branson, but new generation talent includes Melanie Perkins (CEO and Co-Founder of Canva) and Brian Chesky (Founder of Airbnb).

Canva founder and CEO Melanie Perkins.
Melanie Perkins, Canva co-founder and CEO, is a highly successful Australian tech entrepreneur. (Image: Wikimedia Commons)

Business analyst 

Business analysts work with companies and organisations to help them identify and solve business problems. They analyse data, processes and systems to identify areas for improvement and how to achieve those improvements. By implementing new business strategies and solutions, business analysts help companies stay competitive in evolving markets.

Innovation analyst

If you like the idea of helping organisations identify, evaluate and implement new ideas, services, products and technologies, a career as an innovation analyst may appeal. They examine data, trends and market information to identify opportunities for change, ensuring businesses stay ahead of the curve.  


Consultants provide expert advice and guidance to organisations in various fields, from finance to technology, marketing to human relations. They help clients to achieve their business goals and improve operations. Consultants work independently or as part of a consulting firm and are often brought in to solve a specific problem.

Web developer

A UX graphic designer creative sketch planning application process.
Web developers can specialise in the user experience and user interface of websites and mobile apps.

Web developers are critical to the creation of a business’s online presence; they help organisations connect with customers and clients online. Web developers may design and build websites – balancing form and function – troubleshoot web issues and make updates or improvements to websites. They can specialise in front-end development, which focuses on designing the user interface and experience, or back-end development, which deals with the server side of website and data management.

Marketing or social media consultant

Marketing or social media consultants advise their clients on how to effectively promote their products, services or brand through marketing and social media channels, using tactics such as content creation, audience targeting and performance analysis. Typically well-versed in the latest digital marketing and social media trends and best practices, their primary goals are to ensure clients reach their target audience, build brand awareness and engagement, and drive sales.

Chief strategy officer

A chief strategy officer (CSO) is a high-level executive responsible for developing and carrying out a company’s overall business strategy. They analyse market trends and competitor activity, evaluate opportunities for growth and expansion, and ensure a company’s departments and functions are aligned with its overall strategy. CSOs help businesses identify their goals, develop action plans and make strategic decisions that drive growth and success.

Studying to become an entrepreneur at Curtin

Our Bachelor of Innovation is ideal for aspiring entrepreneurs, innovators and game changers looking to disrupt the status quo and make their mark on the world. Or if you already have an undergraduate degree, you can further your studies with our postgraduate degree, the Master of Innovation and Entrepreneurship.

During your studies, you can join Curtin Entrepreneurs, which links you to relevant programs that nurture and support your entrepreneurial ambitions.

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