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School of Management and Marketing

Our courses integrate evidence-based knowledge, industry know-how and emerging global trends across key discipline areas, including:

  • Business Information Systems
  • Innovation, Entrepreneurship, Strategy and International Business
  • People, Culture and Organisations
  • Marketing
  • Tourism, Hospitality and Events

Our links with leading industry groups offer a range of work experience opportunities. These experiences enable you to hone your work skills before you graduate, and transition into the business world. Our industry-connected approach also means you’ll be eligible to apply for entry to professional industry bodies upon graduation.

Advisory board

Our school advisory board helps shape our courses and research for the benefit of students and industry alike.

Our people

Contact information for School of Marketing and Management staff.

 Students sitting in management HQ infront of a wall of screens

Our facilities

The School of Management and Marketing has several advanced facilities, including a social media command centre, The Agency, a high-tech boardroom known as Management HQ, and Curtin’s renowned Consumer Research Lab.

The School is also home to leading research entities such as the Future of Work Institute, the John Curtin Institute of Public Policy, the Luxury Branding Research Cluster, the Tourism Research Cluster, and the Australian Centre for Student Equity and Success (ACSES).

Research and disciplines

Business Information Systems

Business Information Systems

Innovation, Entrepreneurship, Strategic and International Business

Innovation, Entrepreneurship, Strategic and International Business

People, Culture and Organisation

People, Culture and Organisation

Marketing

Marketing

Tourism, Hospitality and Events

Tourism, Hospitality and Events

John Curtin Institute of Public Policy

John Curtin Institute of Public Policy

Future of Work Institute

Future of Work Institute

Australian Centre for Student Equity and Success

Australian Centre for Student Equity and Success

Business Information Systems

Digital competencies are essential in today’s highly connected environment. When you study Business Information Systems (BIS), you’re learning a discipline that helps businesses and society adapt to modern technologies, and harness its benefits. The BIS major can be paired with any other business major. We also cater for prospective information system professionals. At Curtin, we are actively researching areas of cyber security, artificial intelligence, the Internet of Things, green IT and data analytics, and bring our research expertise and insight into our courses.

Innovation, Entrepreneurship, Strategic and International Business

These courses aim to develop responsible and innovative global leaders of tomorrow by tackling strategic and operational challenges faced by multinational corporations, small and medium-sized enterprises and innovative start-ups, both domestically and globally. The discipline is invested in researcher-led and demand-driven research in the dynamic areas of innovation, entrepreneurship, strategy and international business, with immediate relevance and impact.

People, Culture and Organisation

This discipline offers undergraduate and postgraduate courses in human resource management, employment relations and public relations, with specialisations in social leadership and double degrees with law and psychology. Research and teaching covers quantitative and qualitative research as well as broader disciplinary perspectives such as philosophy and sociology. Topics include human resource management; employment relations and labour markets; teamwork; ethics and sustainability; leadership; career development; gender, diversity and inclusion; public interest communication, reputation management and transmedia storytelling.

Explore the PCO discipline 

Marketing

Curtin’s marketing and supply chain management courses are informed by cutting-edge research, developed in collaboration with industry professionals. Our teaching and research staff comprise not only experts in marketing, advertising and luxury branding, but also corporate social responsibility, digitalisation, data analytics, traceability, and green supply chain management practices. Our courses ensure that students are equipped with the technical, analytical, functional, and people skills to address industry challenges of today and tomorrow.

You’ll learn in facilities such as The Agency and the Consumer Research Lab, to advance your ability to leverage innovative technologies crucial in building market efficiency and data-driven decision making. The innovative curriculum combines interactive and industry-focused learning through case competitions, internships, and client projects. This work-integrated-learning provides you with crucial industry-embedded learning to apply theory to real-world situations.

Tourism, Hospitality and Events

The Tourism, Hospitality & Events Discipline comprises a research centre (Tourism Research Cluster) as well as a teaching program (Tourism & Hospitality and Event Management) with an excellent reputation and outstanding student satisfaction ratings.

In 2021, the Tourism & Hospitality program was ranked in the top 50 globally, 3rd in Australia and as the No. 1 program in Western Australia (ShanghaiRanking).

The Discipline’s philosophy rests on six pillars: sustainability, industry relevance, internationalisation, digitalisation and innovation as well as meaningful synergies between research and teaching activities facilitated through our extensive industry networks, international partners and student engagement.