Home Study Undergraduate Public Relations Specialisation
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SPUC-PUBRL

Public Relations

Undergraduate specialisation

Learn the basic skills you need to succeed in the fast-paced world of PR.

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Course outline
  • Qualification
    Public Relations Specialisation
  • Credit

    Credit

    A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
    100
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Bachelor of Business Administration Bachelor of Commerce Bachelor of Advanced Commerce (Honours)
Course outline

Offering

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Outline

Outline

Public relations is a dynamic, versatile and ever-changing industry that requires a natural curiosity for the world around you. Successful PR professionals are excellent listeners, in tune with changing trends and expectations.

This carefully selected series of units is designed to prepare future PR professionals to communicate with stakeholders across all facets of business and industries. It can complement related majors such as marketing, management, international relations or journalism, but is also ideal for students in other disciplines, such as health, engineering or finance who want to enhance their communication skills.

Because professional communicators work across all industries, a grounding in public relations can provide you with varied career options, including government, not-for-profit, agency and corporate employment opportunities.

What jobs can the Public Relations lead to?

Careers

  • Corporate affairs advisor
  • Communications officer
  • Digital engagement manager
  • Event coordinator
  • Senior media advisor
  • Internal communications specialist
  • Government relations coordinator
  • Public relations consultant

Industries

  • Event management
  • Government
  • Healthcare
  • Marketing and communications
  • Mining and resources
  • Education
  • Tourism
  • Sports
Credit for recognised learning (CRL)

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Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: SPUC-PUBRL
  • Last updated on: 4 December 2023

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Bachelor of Business Administration (BBA) Specialisations

Business specialisations available in the BBA:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation
  20. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fashion Marketing Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Commerce Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Applied Finance Specialisation
  3. Banking Specialisation
  4. Business Law and Policy Specialisation
  5. Business Project Management Specialisation
  6. Business Strategy Specialisation
  7. Corporate Governance Specialisation
  8. Social Media and Digital Marketing Specialisation
  9. Employment Relations Specialisation
  10. Event Management Specialisation
  11. Fashion Marketing Specialisation
  12. Information Systems in Business Specialisation
  13. Innovation and Entrepreneurship Specialisation
  14. International Management Specialisation
  15. Marketing Foundations Specialisation
  16. Property Investment Specialisation
  17. Public Relations Specialisation
  18. Small Business Start-Up Specialisation
  19. Social Leadership and Ethics Specialisation
  20. Taxation Law Specialisation
  21. The Business of Advertising Specialisation
  22. Tourism and Hospitality Essentials Specialisation
  23. User Experience for Business Optimisation Specialisation
  24. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation

Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation

Bachelor of Business Administration (BBA) Specialisations

Business specialisations available in the BBA:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation
  20. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fashion Marketing Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Commerce Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Applied Finance Specialisation
  3. Banking Specialisation
  4. Business Law and Policy Specialisation
  5. Business Project Management Specialisation
  6. Business Strategy Specialisation
  7. Corporate Governance Specialisation
  8. Social Media and Digital Marketing Specialisation
  9. Employment Relations Specialisation
  10. Event Management Specialisation
  11. Fashion Marketing Specialisation
  12. Information Systems in Business Specialisation
  13. Innovation and Entrepreneurship Specialisation
  14. International Management Specialisation
  15. Marketing Foundations Specialisation
  16. Property Investment Specialisation
  17. Public Relations Specialisation
  18. Small Business Start-Up Specialisation
  19. Social Leadership and Ethics Specialisation
  20. Taxation Law Specialisation
  21. The Business of Advertising Specialisation
  22. Tourism and Hospitality Essentials Specialisation
  23. User Experience for Business Optimisation Specialisation
  24. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation

Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation
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