In this course you'll gain expertise in a variety of communications areas including journalism, digital media, screen production, public relations, marketing and graphic design.
You’ll study subjects in media, design and business, gaining foundational knowledge in media and corporate communications and the scope to specialise in two fields of your choice.
You’ll also develop critical thinking and practical skills, using commercial-level equipment to produce content for print, radio, film, television and online media.
In your first year you’ll be introduced to the different spokes of communications and study optional units that reflect or refine your learning in specific communication areas.
In your second and third years, you’ll choose two specialisations to study: one media specialisation and one design or business specialisation, or two media specialisations.
Design or business specialisations
How this course will make you industry ready
- You'll develop skills and knowledge in traditional and emerging media and communication roles.
- You'll use industry-level equipment to produce content and graduate with industry-ready skills.
- You'll build a portfolio of work and have opportunities to meet industry professionals.
- Public relations officer
- Market researcher
- Media and communications consultant
- Web communications consultant
- Production coordinator
- Web developer
- Internet project manager
- Marketing manager
- Content creator
- Media liaison officer
- Advertising / creative advertising specialist
- Internet analyst
- Website manager.
- Public relations
- Film and television
- Radio broadcasting.
What you'll learn
- evaluate and apply theoretical frameworks to the fields of media and communication
- exercise initiative and creativity in professional practice
- develop effective communication and practical skills necessary for digital competence and media literacy
- utilise knowledge and skills in media and communication to engage with the complexity of global conditions, as well as the social, cultural, political, economic and technological shifts around media
- develop cultural capabilities to engage respectfully with First Peoples and people of all cultures, and demonstrate respect for Indigenous perspectives and all cultures in their community and professional practice
- initiate, design, deliver and promote industry-standard outcomes relevant to the two chosen specialisations, and with ethical practices in mind