This internet browser is outdated and does not support all features of this site. Please switch or upgrade to a different browser to display this site properly.
A boardroom of students in a lecture

Marketing Foundations

Undergraduate specialisation

Learn how consumers think and how businesses can influence them through clever marketing strategy.

See full course structure
  • Qualification
    Marketing Foundations Specialisation
  • Credit
See full course structure

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

See full course structure

Why study Marketing Foundations at Curtin?

Work experience

Help improve the marketing practices of real businesses.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Marketing Foundations



Modern marketing involves the analysis of market trends and the innovative use of a range of platforms to engage with prospective customers.

This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers need to adapt their strategy to appeal to different markets.

You’ll learn the skills needed to develop, organise and implement marketing activities in a highly competitive and volatile environment. Through engagement with industry professionals, you’ll learn how to expand a customer base and set an organisation on the path to growth and success.

The marketing specialisation includes four hand-picked units from the Marketing major. The skills and knowledge you gain will be a valuable addition to your skill set, regardless of your chosen major and the industry you want to break into.

What jobs can the Marketing Foundations Specialisation lead to?


  • Marketing coordinator
  • Brand coordinator
  • Social media manager 
  • Fundraising and events coordinator


  • Advertising and marketing
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Education
  • Service industries
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.