Outline
Outline
Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.
This major can be studied as part of the Bachelor of Commerce or Bachelor of Innovation.
You can also study this major as part of an Arts and Commerce or Laws and Commerce double degree.
Recommended double majors
What jobs can the Marketing course lead to?
Careers
- Digital marketing specialist
- Fundraising coordinator
- Market research analyst
- Marketing assistant
- Marketing communications manager
- Marketing officer
- Product manager.
Industries
- Advertising
- Government
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Service industries.
What you'll learn
- Proficient in the application of marketing discipline knowledge to address the needs and wants of an organisation’s stakeholders, GC1
- Skilled in critically and ethically analysing a given marketing context to generate innovative and strategic solutions to contemporary marketing and social problems, GC3, GC4
- Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities, GC2, GC4, GC5
- Effective team members and culturally capable communicators who demonstrate a high level of data literacy to enhance an organisation and its environment, GC2, GC3, GC4, GC5