Advertising

Overview

Overview

Advertising is where specialists in art, science and technology work together to promote brands, causes, events and products.

A typical advertising agency comprises five disciplines – account management, planning, media, production and creative – that deliver effective advertising communications across traditional and digital media, including television, radio, magazines, newspapers and online platforms.

Curtin’s Advertising major will suit you if you are interested in becoming an account manager, where you will liaise with clients and agency teams to make sure that advertising and campaign material is fresh, interesting, on-brand and on time.

You will gain an understanding of advertising business principles and processes, including communication theory, brand management, advertising research, account planning and media planning, and an appreciation of the creative elements of advertising.

With this knowledge, you will be able to engage in creative recommendations and judgment in the workplace.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Please refer to the handbook for additional course overview information.

Recommended double majors:

• Marketing
• Public Relations

What you'll learn

• apply principles in marketing communication theory to describe, understand, analyse and evaluate marketing communication issues and problems;
• critically analyse marketing communication problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
• use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgements relevant to the communication environment
• use technology to effectively collect and analyse information relating to communication issues; recognise the advantages and limitations of various technologies
• employ intellectual curiosity to integrate new information with existing knowledge and develop a life-long learning and professional development in marketing communications
• take responsibility for learning by demonstrating initiative in finding new information and actively participating in varied learning experiences
• apply an international perspective to marketing communication issues and adapt communication strategies for success in the global environment
• recognise the impact of cultural diversity on consumer behaviour and advertising issues
• apply an ethical approach to dealing with various stakeholders in the marketing communications environment, and demonstrate leadership and professional integrity when working independently and within a team