Overview
Overview
Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation’s business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.
As a marketing professional, you will know how to engage an audience through strategies that embrace creative approaches and targeted media channels, and help business to differentiate their products and services in the marketplace.
In this course you’ll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.
You’ll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. You’ll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.
Our commitment to practical learning ensures that you’ll gain hands-on skills in social media management software. You'll also have opportunities to engage with industry professionals through immersive experiences such as internships and study tours.
All businesses use marketing in one form or another – which gives you the opportunity to focus on any industry that you're passionate about.
Parent degrees
You can study this major under the following degrees:
- Bachelor of Commerce (as a single or double major)
- Bachelor of Advanced Commerce (Honours) (as a single or double major)
- Bachelor of Innovation (as a single major)
- Bachelor of Arts (as a double major with an Arts major)
Your choice of parent degree can influence the type of career you might have.
Our Commerce degree also offers additional opportunities to customise your course by offering specialisations as well as majors.
Double degrees
You can increase your career opportunities by studying Marketing as part of an Arts and Commerce, Law and Commerce or Psychology and Marketing double degree
What jobs can the Marketing course lead to?
As a marketing professional, you can enjoy strong job growth. Employment for Business, Resources and Marketing Professionals in Australia is expected to grow strongly, with a projected 20.8% increase in jobs in the next 10 years. (labourmarketinsights.gov.au 2025)
Careers
- Brand manager
- Content marketer
- Digital marketing manager
- Marketing strategist
- Product marketing manager
What jobs can a Marketing double major lead to?
- Digital marketing specialist (with Digital and Social Media)
- Diversity and inclusion officer (with Human Resource Management)
- Fundraising coordinator (with Finance)
- Global brand manager (with International Business)
- Marketing communications manager (with Professional Writing or Management)
- Social media analyst (with Digital and Social Media)
- Travel blogger or influencer (with Tourism and Hospitality, Creative Writing or Screen Arts)
- Video content strategist (with Screen Arts)
What you'll learn
- Proficient in the application of marketing discipline knowledge to address the needs and wants of an organisation’s stakeholders, GC1
- Skilled in critically and ethically analysing a given marketing context to generate innovative and strategic solutions to contemporary marketing and social problems, GC3, GC4
- Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities, GC2, GC4, GC5
- Effective team members and culturally capable communicators who demonstrate a high level of data literacy to enhance an organisation and its environment, GC2, GC3, GC4, GC5