When you first moved to New York, what were your biggest challenges?
I moved to New York in the year 2000, which was during the dot-com bubble.
Essentially, I was in the right place at the right time, as this was a period of rapid internet growth so there was a lot of work for designers.
However, it was so hard coming here without anything.
I remember feeling really overwhelmed because there were so many things that needed to fall into place, like securing a visa, landing a job and finding somewhere to live.
When I landed my first job at an advertising agency in New York that changed everything for me.
I believe that a big reason why I landed that job in New York was because I had done so much work when I was in Perth.
During high school, I was working as a graphic designer in my holidays to gain work experience which allowed me to build an extensive portfolio by the time I came here.
Looking back, I feel like I had more work in my portfolio back then than I do now (laughs).
How did you come up with the idea for the world’s smallest magazine, Neomu?
Before I moved to New York, I created Mu Magazine which later became Neomu.
The idea evolved while I was browsing a bookshop along St Marks Place, which is a famous three-block stretch in eighth street in the heart of New York City.
I discovered this cool book that had only two pages but discovered it was $50, which at the time was a lot of money.
I just thought, why can’t someone publish a book like this for free.
Then, I had an idea – if I made it smaller, it would be cheaper to print. Turns out, that wasn’t the case at all (laughs)!
In total, we curated eight issues, many of which included some of my artwork. Essentially, the idea was people would purchase the magazine for one dollar and then they could donate it to a charity of their choice.
At the end of the day, what made the magazine so special is that it was birthed from such an authentic place.
Who have been some of your biggest influences?
I try not to look at social media too much.
Honestly, I get my inspiration from the people around me, just living in New York and experiencing different art shows.
Now, I’m working for a brand on their digital experience, and I never thought that my work would evolve in this way, but I’m really starting to explore more of the UX and digital space.
What excites me the most is the way it makes you think differently about design.
Whether you’re doing graphic design for a magazine or for print, I’m always thinking about how I can improve the digital experience for people.
How did you manage to work with some of the world’s biggest brands?
Fortunately, I now have an agent, but I find that many clients usually find my work through Instagram.
Back when I first started, magazines were such a big thing, so I would often get a magazine commission and then that would usually lead to five other jobs.
Now, I do a couple of illustrations a year for The New York Times and that usually leads to other work due to the high visibility.
What has been your biggest career highlight?
Early on in my career, I was able to work with American comedian, Conan O’Brien.
The collaboration involved designing his branding and type design, specifically his logo, for his production company, Conaco.
I had only just moved to New York and was invited to the set of 30 Rock at NBC Studios, and I got to meet him. But I wasn’t starstruck at all because I had no idea who he was [laughs].
So, that night I went home and watched the show and was completely starstruck. It was so amazing getting to work with him!
Can you share your biggest lesson that you’ve learned over your career?
I always try to do my best work and be professional.
I truly believe that anyone I’ve ever worked with will give me a positive reference, and I don’t think everyone can say that.
I think that’s good advice for younger designers or anybody working in creative industries, you always want to be referenced!
What would be your biggest advice for aspiring artists wanting to make it big?
Looking back, I never had the mindset that I needed to work for a particular brand. For me, it’s always been about being fulfilled in what I do.
When I was young, my parents really instilled this strong work ethic into us and showed me that when you do your best, that’s all that matters.