Craft your brand and focus on your expertise
Branding is typically associated with organisations, products and services. Personal brands are frequently overlooked or even dismissed, although ultimately it is your personal brand that influences career choices, shapes behaviours and professional practice. This collaborative, two-day masterclass will walk you through the steps to create a consistent personal brand, and define how you want to be seen in the digital space and beyond.
As part of this program, you will explore and reflect on your values, define your personal archetype, and discuss language that suits your unique brand. At the end of the workshop, learners will have a tangible strategy they can use to build their personal brand across multiple platforms. Have you been thinking about your personal brand and how you can develop it?
The program will take a deep dive and walk you through your personal archetype and discuss language that suits your brand. In this program you’ll delve into the different digital and social media platforms available to you and how to conduct an audit of your existing channels. You’ll explore personal archetypes and learn how to use social media to build your brand strategy and how evaluate its impact. You will also explore the challenges involved with building an online personal profile and learn how to avoid the pitfalls.
Curtin University’s Master Class was convenient, timely and highly engaging. I completed Personal Branding Masterclass which not only refreshed my knowledge in this area but also provided additional tools and resources to keep up with the current and emerging trends on how one could enhance their professional brand. Online learning classes were structured in a way that made the learner easily prepare for the classes, as well as synchronous activities allowed for immediate discussions and feedback. I thoroughly enjoyed the class and have signed up for more.
About the facilitators
Dr Katharina Wolf
Dr Katharina Wolf is an Associate Professor and Lead of the public relations program at Curtin University. Katharina has twenty years of communication and media experience, as an educator and practitioner. Her industry experience encompasses communication and research roles in Germany, Spain, the United Kingdom and Australia. Her research interests focus on community advocacy, civic engagement, diversity and employability. Katharina is passionate about student-centred and work integrated learning; a commitment that has been recognised with a number of local, national and international awards.
Bridget Tombleson
Mrs Bridget Tombleson is a Curtin University lecturer in public relations, with more than 20 years’ professional experience in media relations, issues and crisis management, and strategy development across government, corporate and consultancy roles in Australia and overseas. She’s currently working towards her PhD in transmedia pedagogy, looking at the ways students engage with new technologies, particularly social media.
