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The Business of Advertising

Undergraduate specialisation

Learn about key business roles, advertising strategy and working in the dynamic and creative world of advertising.

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  • Qualification
    The Business of Advertising Specialisation
  • Credit
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Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

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Why study The Business of Advertising at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

The Business of Advertising



Advertising is a creative, innovative, dynamic and fast-paced industry that demands more from graduates than ever before. 

This specialisation gives you the opportunity to learn about and meet industry players and to understand agency processes and roles. You will learn to apply advertising tools, techniques and strategies to drive effective communication that creates value for businesses and not-for-profit organisations. 

The specialisation offers an adaptive study structure, allowing you to choose from units that prepare you for the key business roles in an advertising agency and units that allow you to apply your communication skills to real industry projects.  

Your learning will be practical and industry-connected, with an internship opportunity with a top agency or industry client. It’s an opportunity to fast-track into the communications sector. 

The Business of Advertising is a powerful addition to any graduate’s skills, both within and outside of the business school. The skills you gain in terms of effective communication and influence are highly valued across a range of employment settings.

What jobs can the The Business of Advertising Specialisation lead to?


  • Marketing communications officer 
  • Account/business developer
  • Marketing strategist/planner
  • Media planner
  • Marketing consultant
  • Digital communication specialist
  • Advertising coordinator.


  • Advertising and media
  • Retail
  • Insurance
  • Banking and finance 
  • Communications consulting.
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Looking for more detail on the course structure?

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