Overview
Overview
Public Relations (PR) professionals work in all sectors, managing communications, reputation, perceptions and relationships.
PR involves attracting and retaining the support of customers, employees, investors, communities and other groups critical to a business’s success. PR professionals may work closely with the media and provide advice to organisational management and decision-makers at the highest level.
This stream can be taken as part of Bachelor of Communications.
What jobs can the Public Relations course lead to?
- Events Coordinator
- Internal Communications Coordinator
- Public Relations Consultant
- Publicist
- Community Relations Specialist
- Public Affairs Consultant
- Public Relations Officer
What you'll learn
- explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
- apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
- access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
- communicate ideas to a range of audiences by developing and applying media-based strategies
- utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
- apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
- recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
- value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities