Overview
Overview
Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.
Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.
This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.
You will learn how the digital environment has affected communication and discuss the practice of ethical communication, issues and crisis management in local, national and international situations.
You will have opportunities to test your skills by working with real clients and industry partners.
This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.
Please refer to the handbook for additional course overview information.
Recommended double majors:
What jobs can the Public Relations course lead to?
Careers
- Corporate affairs advisor
- Communications officer
- Digital engagement manager
- Event coordinator
- Senior media advisor
- Internal communications specialist
- Government relations coordinator
- Public relations consultant
Industries
- Event management
- Government
- Healthcare
- Marketing and communications
- Mining and resources
- Education
- Tourism
- Sports
What you'll learn
- utilise knowledge of the principles and role of contemporary public relations in a diverse range of organisational settings
- critically evaluate organisational issues from a public relations perspective and develop relevant and creative strategies to address them
- identify data relevant to the management of public relations from a wide range of sources and integrate that information in order to form a sound basis for decision-making
- develop and enhance the high-level written and oral communications skills needed for success as a public relations professional
- use new and emerging communications technologies to support the achievement of public relations goals and objectives
- demonstrate initiative in acquiring new public relations knowledge and skills and a desire to maintain the currency of that knowledge
- appreciate the globally interconnected nature of the public relations domain and abide by internationally recognised professional and ethical standards
- recognise the realities of cultural diversity in public relations practice and approach intercultural communication with sensitivity
- apply high level oral and written communication skills in a diverse range of professional public relations situations
