This internet browser is outdated and does not support all features of this site. Please switch or upgrade to a different browser to display this site properly.
Student in the Agency
MJRU-MRKTG

Marketing

Undergraduate major

Discover how to communicate with a target audience, predict customer demand and develop marketing strategies.

See full course structure
  • ATAR
    Guaranteed ATAR 70
  • Qualification
    Marketing Major (BCom)
  • Credit
    200
See full course structure

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

See full course structure

Why study Marketing at Curtin?

Cutting-edge

Develop your social media marketing and analytics skills in The Agency, our social media command centre.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Marketing

Outline

Outline

Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

You can also study this major as part of an Arts and Commerce or Laws and Commerce double degree.

Please refer to the handbook for additional course overview information.

Recommended double majors:

What jobs can the Marketing Major (BCom) lead to?

Careers

  • Digital marketing specialist
  • Fundraising coordinator
  • Market research analyst
  • Marketing assistant
  • Marketing communications manager
  • Marketing officer
  • Product manager

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
  • critically analyse marketing problems and think creatively to generate innovative solutions across diverse cultural settings.
  • Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities
  • generate strategic initiatives that apply current digital technologies to the development and communication of effective marketing solutions
  • apply discipline knowledge to address practical industry issues and build capacity for advancing employability and career prospects in marketing
  • integrate international perspectives into marketing issues and strategies to build global sensitivity within the marketing context

Professional recognition

This course is accredited by:

  • Australian Marketing Institute
  • Chartered Institute of Marketing

You may be eligible for membership of of the Australian Marketing Institute once you graduate.

Curtin University is also the Inaugural Premier Education Network Sponsor of The Communications Council WA.

 

An internship is a great way to expose yourself to the industry that you’re studying. I did my internship at Automotive Holdings Group head office in Perth. It opened me up to the real world of marketing and business in an engaging and insightful way. It was rewarding to arrange promotions and communicate effectively with different people, using the techniques I had learned in university. The best part was being offered a job at the end of my placement.

Dean Bussanich

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Select an option that best suits you:

You’re considered a high school leaver if you:

  • Completed year 12 in Australia or overseas in the past two years, or
  • Completed TAFE or VET studies in the past two years.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

StepUp Entry

Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

Alternative pathways

  • Portfolio entry

    Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • UniReady

    If you don’t meet our minimum admission criteria, the UniReady Enabling Program can help you qualify for entry into a range of undergraduate courses.

  • Certificate IV + English Competency

    The certificate IV is the minimum requirement for university entry. It qualifies you for entry to Curtin courses with a 70 ATAR. You must also meet English language proficiency.

  • Indigenous applicant

    If you’re an Aboriginal or Torres Strait Islander applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

  • STAT entry

    Written English and either verbal or quantitative

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

How others gained admission

View the ATAR breakdown to see the low, median and high ATAR scores of students who started studying this course recently.

To see the other pathways students have taken, see the pathway breakdown.

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone with work and life experience if:

You have left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

How we define ‘experience’
‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

Pathways

  • Portfolio entry

    Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • STAT entry

    Written English and either verbal or quantitative

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone who studied at TAFE or have done an apprenticeship if:

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

Pathways

  • TAFE entry

    AQF Certificate IV - Separate evidence of English language proficiency is required; or AQF Diploma; or AQF Advanced Diploma.

  • Portfolio entry

    Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • STAT entry

    Written English and either verbal or quantitative

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone who has recently left university if:

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Unsure what option suits you?

We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Please view the Bachelor of Commerce degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now