Home Study Undergraduate Social Media and Digital Marketing Specialisation
A boardroom of students in a lecture
SPUC-DMKTG

Social Media and Digital Marketing

Undergraduate specialisation

Embrace the countless opportunities within a booming industry.

Enquire
Course outline
  • Qualification
    Social Media and Digital Marketing Specialisation
  • Credit

    Credit

    A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
    100
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Bachelor of Business Administration Bachelor of Commerce Bachelor of Advanced Commerce (Honours)
Course outline

Offering

Apply now to Curtin for 2024
Ready to take the next step towards university?

Apply now to Curtin for 2024

Whether you're a year 12 student applying through TISC or you’re looking to apply directly to Curtin, we've got the information you need to get your application set. Learn about key dates for applications and offers, how to change your TISC preferences, entry pathways into Curtin, scholarships, and more.

Outline

Outline

As technology and digital platforms continue to grow rapidly in ways we can’t even predict, so too will the opportunities for digital marketers.

Even if you seek employment in an area other than marketing, an in-depth knowledge of the dynamic digital landscape can help you stand out to employers in a competitive job market.

This specialisation opens the door to digital marketing and how it applies across the dynamic world of business and beyond.

This specialisation is a powerful addition for anyone interested in business or those with entrepreneurial aspirations. It is equally valuable for students wanting to add another dimension to a non-business major in science, health or humanities.

What jobs can the Social Media and Digital Marketing lead to?

Careers

  • Digital marketing officer/manager
  • Brand coordinator
  • Social media manager
  • Fundraising and events coordinator

Industries

  • Advertising and marketing
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Education
  • Service industries
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Submit an enquiry CRL search

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Looking for more detail on the course structure?

View course structure

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: SPUC-DMKTG
  • Last updated on: 1 December 2023

Useful links

Got a question? We’re here to help.

Call 1300 222 888 Send us an email Ask us a question Book an appointment

Opening hours: Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.

Bachelor of Business Administration (BBA) Specialisations

Business specialisations available in the BBA:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation
  20. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fashion Marketing Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Commerce Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Applied Finance Specialisation
  3. Banking Specialisation
  4. Business Law and Policy Specialisation
  5. Business Project Management Specialisation
  6. Business Strategy Specialisation
  7. Corporate Governance Specialisation
  8. Social Media and Digital Marketing Specialisation
  9. Employment Relations Specialisation
  10. Event Management Specialisation
  11. Fashion Marketing Specialisation
  12. Information Systems in Business Specialisation
  13. Innovation and Entrepreneurship Specialisation
  14. International Management Specialisation
  15. Marketing Foundations Specialisation
  16. Property Investment Specialisation
  17. Public Relations Specialisation
  18. Small Business Start-Up Specialisation
  19. Social Leadership and Ethics Specialisation
  20. Taxation Law Specialisation
  21. The Business of Advertising Specialisation
  22. Tourism and Hospitality Essentials Specialisation
  23. User Experience for Business Optimisation Specialisation
  24. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation

Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation

Bachelor of Business Administration (BBA) Specialisations

Business specialisations available in the BBA:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation
  20. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital Design Specialisation
  12. Digital and Social Media Specialisation
  13. English and Cultural Studies Specialisation
  14. Environmental Planning Specialisation
  15. Fashion Design Specialisation
  16. Fashion Marketing Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Commerce Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Applied Finance Specialisation
  3. Banking Specialisation
  4. Business Law and Policy Specialisation
  5. Business Project Management Specialisation
  6. Business Strategy Specialisation
  7. Corporate Governance Specialisation
  8. Social Media and Digital Marketing Specialisation
  9. Employment Relations Specialisation
  10. Event Management Specialisation
  11. Fashion Marketing Specialisation
  12. Information Systems in Business Specialisation
  13. Innovation and Entrepreneurship Specialisation
  14. International Management Specialisation
  15. Marketing Foundations Specialisation
  16. Property Investment Specialisation
  17. Public Relations Specialisation
  18. Small Business Start-Up Specialisation
  19. Social Leadership and Ethics Specialisation
  20. Taxation Law Specialisation
  21. The Business of Advertising Specialisation
  22. Tourism and Hospitality Essentials Specialisation
  23. User Experience for Business Optimisation Specialisation
  24. Workforce Management Specialisation

Specialisations available from Humanities and Science:

  1. Actuarial Financial Mathematics Specialisation
  2. Advertising Design Specialisation
  3. Animation and Game Design Specialisation
  4. Anthropology and Sociology Specialisation
  5. Asian Studies Specialisation
  6. Chinese Language Specialisation
  7. Construction Management Specialisation
  8. Corporate Screen Production Specialisation
  9. Creative Writing Specialisation
  10. Design Thinking and Visual Communication Specialisation
  11. Designing Fashion Specialisation
  12. Digital Design Specialisation
  13. Digital and Social Media Specialisation
  14. English and Cultural Studies Specialisation
  15. Environmental Planning Specialisation
  16. Fashion Design Specialisation
  17. Fine Art Specialisation
  18. Geography Specialisation
  19. Graphic Design Specialisation
  20. Graphics Specialisation
  21. History Specialisation
  22. Illustration Specialisation
  23. Interior Architecture – Applied Interior Design Specialisation
  24. Interior Architecture Specialisation
  25. International Development Specialisation
  26. Journalism Specialisation
  27. Landscape and Natural Resource Management Specialisation
  28. Photography Specialisation
  29. Principles of Planning Specialisation
  30. Professional Writing Specialisation
  31. Screen Production Specialisation
  32. Social Inclusion and Equity Specialisation
  33. Social Justice Specialisation
  34. Surveying and Spatial Sciences Specialisation
  35. Theatre Arts Specialisation
  36. Urban Design and Planning Specialisation
  37. Web Media Specialisation
  38. Web Presence Specialisation

Bachelor of Innovation Specialisations

Business specialisations:

  1. Accounting for Business Decisions Specialisation
  2. Business Law and Policy Specialisation
  3. Business Project Management Specialisation
  4. Business Strategy Specialisation
  5. Corporate Governance Specialisation
  6. Social Media and Digital Marketing Specialisation
  7. Event Management Specialisation
  8. Fashion Marketing Specialisation
  9. Information Systems in Business Specialisation
  10. International Management Specialisation
  11. Marketing Foundations Specialisation
  12. Property Investment Specialisation
  13. Public Relations Specialisation
  14. Small Business Start-Up Specialisation
  15. Social Leadership and Ethics Specialisation
  16. Taxation Law Specialisation
  17. The Business of Advertising Specialisation
  18. Tourism and Hospitality Essentials Specialisation
  19. User Experience for Business Optimisation Specialisation

Specialisations available from Humanities, Science and the Centre for Aboriginal Studies:

  1. Advertising Design Specialisation
  2. Animation and Game Design Specialisation
  3. Asian Studies Specialisation
  4. Biological Diversity Minor
  5. Climate Change Science Minor
  6. Construction Management Specialisation
  7. Corporate Screen Production Specialisation
  8. Creative Writing Specialisation
  9. Design Thinking and Visual Communication Specialisation
  10. Designing Fashion Specialisation
  11. Digital and Social Media Specialisation
  12. Environmental Management Minor
  13. Environmental Planning Specialisation
  14. Fashion Design Specialisation
  15. Fine Art Specialisation
  16. Food Science Minor
  17. Forensic Studies Minor
  18. Geophysics Minor
  19. Geospatial Technology Minor
  20. Go Global – Internship Specialisation 1
  21. Go Practice – Internship Specialisation 1
  22. Graphic Design Specialisation
  23. Graphics Specialisation
  24. Illustration Specialisation
  25. Indigenous Australian Cultural Studies Specialisation
  26. Interior Architecture – Applied Interior Design Specialisation
  27. Interior Architecture Specialisation
  28. International Development Specialisation
  29. Landscape Restoration Minor
  30. Landscape and Natural Resource Management Specialisation
  31. Mapping and Land Planning Minor
  32. Metallurgy Minor
  33. Mining Minor
  34. Optimisation Minor
  35. Photography Specialisation
  36. Principles of Planning Specialisation
  37. Screen Production Specialisation
  38. Social Inclusion and Equity Specialisation
  39. Social Justice Specialisation
  40. Strategic Studies Specialisation
  41. Theatre Arts Specialisation
  42. Urban Design and Planning Specialisation
  43. Web Media Specialisation
  44. Web Presence Specialisation
You are viewing content for:

Domestic students

You are considered a domestic student if you are:

  • an Australian or New Zealand citizen or permanent resident
  • Humanitarian visa holder

Doesn’t sound like you? Switch to International content.

Learn more about Commerce

Apply for Social Media and Digital Marketing Specialisation

Start your application

Apply directly to Curtin University

Apply as a high school student

Apply to one of our global campuses
I am a Curtin registered agent, take me to the Agent Portal.