Specialisation overview
This specialisation is a chance to embrace the countless opportunities within a booming industry.
As technology and digital platforms continue to grow rapidly in ways we can’t even predict, so too will the opportunities for digital marketers.
Even if you seek employment in an area other than marketing, an in-depth knowledge of the dynamic digital landscape can help you stand out to employers in a competitive job market.
This specialisation opens the door to digital marketing and how it applies across the dynamic world of business and beyond.
This specialisation is a powerful addition for anyone interested in business or those with entrepreneurial aspirations. It is equally valuable for students wanting to add another dimension to a non-business major in science, health or humanities.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this specialisation
A specialisation is a set of four units you study to complement your degree. It helps you broaden your expertise and tailor your degree to your career goals. To study this specialisation, you’ll need to apply for one of the courses listed below.
Degrees
You may also be able to study this degree as part of a different degree, depending on the course structure. Contact a Future Students Advisor for more information.
Career outcomes
Careers
- Digital marketing officer/manager
- Brand coordinator
- Social media manager
- Fundraising and events coordinator
Industries
- Advertising and marketing
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Education
- Service industries
For full entry requirements, fees and information for international students, visit the course page.
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