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Digital Marketing

Undergraduate Specialisation


Digital Marketing Specialisation


Embrace the countless opportunities within a booming industry.

Four students sitting at Westfarmers Court talking

Broad career options

You'll get to choose from a variety of units on topics including how to manage social media platforms, design user experiences and build digital marketing strategies.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2021.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Curtin Early Offers for 2023

Are you in year 12 and keen to lock in your place at Curtin early? Let us take the pressure off.

Our Early Offers Program is available for most Curtin courses, and will help you secure a place in your chosen course before you even receive your ATAR.
Find out more

As technology and digital platforms continue to grow rapidly in ways we can’t even predict, so too will the opportunities for digital marketers.

Even if you seek employment in an area other than marketing, an in-depth knowledge of the dynamic digital landscape can help you stand out to employers in a competitive job market.

This specialisation opens the door to digital marketing and how it applies across the dynamic world of business and beyond.

This specialisation is a powerful addition for anyone interested in business or those with entrepreneurial aspirations. It is equally valuable for students wanting to add another dimension to a non-business major in science, health or humanities.

Why study

This specialisation will help you differentiate yourself in a competitive job market. It will add a new dimension to your degree by focusing on your digital capability and boosting the value of your CV, even if your major is in a non-marketing discipline, such as science, health or humanities.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Career information


  • Digital marketing officer/manager
  • Brand coordinator
  • Social media manager
  • Fundraising and events coordinator


  • Advertising and marketing
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Education
  • Service industries

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Webform: Submit here

Curtin Connect: 1300 222 888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.


Help is at hand

See our frequently asked questions or get in touch with us below.

Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • Curtin course code: SPUC-DMKTG
  • Last updated on: 17/08/2022