Digital experience design is at the heart of many of our daily interactions with modern technology. Our buying habits, social lives, work and health are increasingly informed and shaped by apps and websites, as well as smart assistants and wearable tech.
Digital experience designers are future-facing – they combine traditional graphic design and creative skills with specialist software skills to develop user-centred interactive digital products.
In this major you will focus on designing digital experiences that look and feel great for users, while also considering and anticipating their needs. You will learn about aesthetics, design principles, usability and user psychology, and leverage digital technologies to create innovative designs in response to real-world problems.
The coursework combines theoretical fundamentals with hands-on, practical learning, and focuses on emergent technologies and industry demands. You will also develop key workplace skills, such as communication and collaboration, in addition to creative and technical abilities.
This major is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional minors, or one minor and four elective units to support your career goals.
How this course will make you industry ready
- The course features strong industry links, built up through its staff members. Many of the staff are currently working in industry, ensuring your learning is relevant and reflects best professional practice.
- You can work on real-world projects, giving you valuable industry experience.
- You will develop a combination of creativity and up-to-date software skills, increasing your employment potential both in Australia and overseas.
- UX designer
- App and web designer / developer
- Multimedia designer
- Advertising / Marketing
- Media and communications
What you'll learn
- apply discipline knowledge of creative practice in design application, studio practice and critical discourse, contribute to evidence based practice through visual and technical research
- think critically and reflectively by incorporating creativity within design research, design practice and contemporary professional/industry practice
- critically evaluate design specific technologies and relevant design literature, synthesise information from a range of sources
- demonstrate effective audio/visual, spoken, written, graphic and technical communication appropriate to digital design within the confines of professional design practice, writing and production
- use and discern tools and technologies appropriate and relevant to the design, development, testing and production of digital content and its delivery
- demonstrate personal awareness of a design specific practice, apply effective self-directed learning skills; sustain an engagement with contemporary practices and the creative industries
- recognise the significance of international movements and influences in contemporary design and studio practice, understand and utilise international standards in cultural, regulatory and profession practice
- recognise the importance of cultural diversity and visual language, respect individuals from all cultures, develop cross-cultural collaborations that foster innovation and diversity in design activities, studio practice and production
- work independently and collaboratively, demonstrating design relevant professional practice and leadership skills, use responsible design, sustainable practices and ethical responsibilities within personal judgements