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Digital and Social Media
- Digital and Social Media Major (BA)
A full-time study load usually consists of 200 credits (approximately eight units) per year, with 100 credits (approximately four units) in each semester.
Explore the human side of the internet and graduate ready for roles in digital and social media strategy.
My work and study in digital communications has made me feel like I’ve held a front-row seat in the rise of digital media over the last decade. I have worked as a digital producer, a social media manager and a digital designer, with a recent focus on experience design.
I have always seemed to have an edge in the workplace because of the theoretical foundation that I built with this course. Above all, I’ve had the privilege of using this knowledge to work with organisations that make a positive contribution to society.
Humanities courses teach transferable skills for international careers.
Five star rating for learning resources, teaching quality and student demand.
(Good Universities Guide 2022)
This major can be taken as part of a double degree.
It's almost impossible to participate in society today without using digital and social media. This course explores the social, cultural and political impacts of the internet, including the significance of social media.
You will learn the fundamentals of online communications and explore digital innovations, such as artificial intelligence. You'll understand how the internet is changing political systems and reshaping cultures, societies and economies, and how to navigate these changes.
You'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, virtual community development and management.
You’ll graduate career-ready for diverse roles in digital and social media and strategy.
Digital and Social Media is offered as part of the Bachelor of Arts. You can create a degree that suits your career goals by enhancing your studies with a second major.
See our handbook for more course information.
How to apply
This major sits within the Bachelor of Arts degree. To apply for this major, you will apply for the Bachelor of Arts. In step 3 of the application process, you will be asked to confirm the major you wish to study.
Applying as an undergraduate student is easy. For information tailored to your situation, visit our easy to follow instructions to get your application started.
Ready to apply?
- Curtin was one of the first universities to offer a degree in internet studies, making us a pioneer in the area of internet education.
- Our teaching staff are highly qualified and many contribute to research into the internet and digital and social media.
- You'll gain the skills to be independent and successful leader of digital and social media development.
- You'll understand the power of the internet to inform, influence and engage individuals, communities and societies.
How this course will make you industry ready
The open structure of this course enables you to acquire the skills and knowledge you want, based on your current employment or personal interests. You may find career opportunities in web design, web development, marketing, communications, the media industry and with independent online businesses.
You'll be positioned to undertake management, operational and policy work concerning the internet, and be able to base your professional practice in a deeper understanding of the profound societal changes caused by digital and social media.
View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.
- Online content creator
- Web designer / developer
- Social media coordinator
- Web communications manager
- Digital producer / strategist
- Data business analyst.
- Media and communications
- Stakeholder engagement
What you'll learn
- understand and apply key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
- think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
- conduct appropriate scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
- communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
- use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
- further develop skills and knowledge through self-directed learning
- understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
- recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
- act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams
Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.
|IELTS Academic (International English Language Testing System)|
I have work and life experience
Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.
‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.
I’ve studied at TAFE or done an apprenticeship
Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.
Other requirements and notes for this course
Applicants are required to choose one of the Bachelor of Arts majors when applying. If you with to study a double major, you elect the second major once you have been accepted into the course.
In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.
At Curtin, we understand that everyone’s study journey has been different.
You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.
If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.
A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.
CRL is also known as recognition of prior learning, advanced standing and credit transfer.
Use the CRL search to find out how much CRL you qualify for, or contact us at:
Webform: Submit here
Curtin Connect: 1300 222 888
Fees & charges
Please view the Bachelor of Arts degree for indicative fees.
How to apply
Please review information on how to apply for the campus of your choiceApply now
Help is at hand
See our frequently asked questions or get in touch with us below.
- What are the alternative pathways into Curtin?
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- What are my options to manage my study load?
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- Opening hours:
- Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
- Curtin course code: MJRU-NETCM
- Last updated on: 11/08/2022