Outline
Outline
If you're interested in pursuing a career in business, this advanced specialisation will help you think strategically and make considered decisions, essential skills for aspiring business leaders.
Whether you’re launching a start-up or working for a major corporation, an effective business strategy is crucial to the long-term viability of a business. Often described as an ‘organisational masterplan’, a clear business strategy outlines a company’s mission, vision, short-term and future goals and helps track outcomes, prepare for next steps and invest in the future. With this specialisation, you’ll learn the importance of long-term thinking in a world that values quick decisions.
You’ll choose to focus on one of the following three units: Corporate Marketing Strategy; Strategic Management; or Strategic Rewards and Performance Management. You’ll then complement your chosen unit with three optional units in key areas including digital marketing strategy, sustainable development, innovation, supply chain and project management.
What jobs can the Business Strategy specialisation course lead to?
Careers
- Business strategist
- Human resources strategist
- Marketing strategist
- Strategy consultant
- Strategic planner
- Supply chain and logistics strategist
Industries
- Human resources
- Logistics
- Management
- Marketing
- Supply chain
