Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.
You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.
You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.
In addition, you will be able to run your own virtual company in the business capstone unit and you can enrol in a business internship unit in your final year.
To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.
Students can enrol in the Business Internship unit in the final year of the course.
Please refer to the handbook for additional course overview information.
What jobs can the Bachelor of Science (Psychology), Bachelor of Commerce (Marketing) lead to?
- Support Worker
- Mental Health Advocate
- Events Coordinator
- Fundraising Coordinator
- Online Marketing Specialist
- Marketing Communications Manager
- Search Engine Optimisation Consultant
- Advertising Specialist
- Marketing Psychologist
- Product Developer
For students who want to pursue a career in psychology, a further year of study is required to be able to apply for Provisional Registration as a psychologist and for Associate Membership of the Australian Psychological Society. Further information about this additional year of study can be provided by the Program Director for Undergraduate Psychology (via HSPsychologyStudents@curtin.edu.au).
- Marketing Officer
What you'll learn
- apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
- apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
- access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
- communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
- select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
- demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
- demonstrate knowledge and understanding of international perspectives in psychology; apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
- demonstrate understanding and respect for human rights and cultural diversity; recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
- independently and collaboratively apply professional skills in an ethical manner; apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team