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BB-PSYMKT

Psychology, Commerce Marketing

Bachelor double degree

In this double degree you will learn key concepts and theories in psychology and marketing and apply them to real-world situations. You will develop an advanced knowledge of the human brain and behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

See full course structure
  • ATAR
    Guaranteed ATAR 80
  • Qualification
    Bachelor of Science (Psychology), Bachelor of Commerce (Marketing)
  • Duration
    5 years full-time
  • Credit
    1000
  • CRICOS
    095948F
See full course structure

Outline

If COVID-19 restrictions apply, we may need to make changes to units and/or delivery modes.

This offering version is phasing out and no longer taking applications. You may be able to apply for a later version.

Highly ranked course

Top 10 nationally for Clinical, Pre-Clinical and Health Subjects.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Curtin Early Offers for 2023

Are you in year 12 and keen to lock in your place at Curtin early? Let us take the pressure off.

Our Early Offers Program is available for most Curtin courses, and will help you secure a place in your chosen course before you even receive your ATAR.
Find out more

 

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.

In addition, you will be able to run your own virtual company in the business capstone unit and you can enrol in a business internship unit in your final year.

To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.

 

Students can enrol in the Business Internship unit in the final year of the course.

Please refer to the handbook for additional course overview information.

Why study

Completion of this accredited course prepares graduates for careers in both the psychology and marketing professions, and opens possibilities for employment in a variety of business contexts.

Curtin graduates of psychology are highly regarded for their depth of theoretical and practical knowledge, and research skills. The School of Psychology & Speech Pathology research was rated 4 out of 5 (above world ranking) in the 2015 Excellence in Research Australia exercise and Curtin's psychology degree was ranked among the 10 most popular psychology subjects in Australia in the 2013 QS World University Rankings. It was also listed as one of the top 100-150 psychology subjects in the world.

Curtin Business School (CBS) is one of the top ten business schools in Australia, and the School of Marketing’s courses are designed with a high level of input from professional and employer groups in the industry. We place a strong emphasis on industry links and real world learning, with many of our units involving collaborating on projects with real organisations and professional placements to increase your interactions with industry as you study.

CBS’s marketing degree is accredited by the Australian Marketing Institute. A Marketing degree gives our graduates an edge in the business world, enabling them to work and progress to senior management roles in a wide range of industries, both within Australia and overseas.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

Career information

  • Support Worker
  • Mental Health Advocate
  • Events Coordinator
  • Fundraising Coordinator
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Search Engine Optimisation Consultant
  • Advertising Specialist
  • Marketing Psychologist
  • Product Developer

For students who want to pursue a career in psychology, a further year of study is required to be able to apply for Provisional Registration as a psychologist and for Associate Membership of the Australian Psychological Society. Further information about this additional year of study can be provided by the Program Director for Undergraduate Psychology (via HSPsychologyStudents@curtin.edu.au).

  • Marketing Officer

What you'll learn

  • apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
  • apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • demonstrate knowledge and understanding of international perspectives in psychology; apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • demonstrate understanding and respect for human rights and cultural diversity; recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • independently and collaboratively apply professional skills in an ethical manner; apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Admission criteria

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

IELTS Academic (International English Language Testing System)
Writing 6.0
Speaking 6.0
Reading 6.0
Listening 6.0
Overall band score 6.5

You may demonstrate English proficiency using the following tests and qualifications.

I recently attended high school

Applicants with recent secondary education are those whose admission is primarily based on the achievement of the required ATAR within the last two years. This includes applicants whose secondary education was undertaken interstate or overseas.

  • Guaranteed ATAR : 80
  • Desirable WACE subjects: Mathematics Applications ATAR
  • STAT entry : English and either MC verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Other admission options

We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Lowest selection rank to which a recent Year 12 student offer was made (including the consideration of any equity or other adjustment factors)

View the lowest selection rank (incorporating ATAR plus any adjustments) of an applicant to which an offer of a place was made in the most relevant recent intake period, this includes any ATAR adjustments.

Selection rank adjustments (previously referred to as ATAR related adjustments)

Details of the types of adjustment factors (bonus points) commonly available to applicants can be found on our StepUp to Curtin webpage.

ATAR and selection rank profile for those offered places wholly or partly on the basis of ATAR in the most recent intake period

View data on the ATAR and selection rank profile of offers made from the most relevant recent intake period.

I have work and life experience

Applicants with work and life experience are those who left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

  • Guaranteed ATAR : 80
  • Desirable WACE subjects: Mathematics Applications ATAR
  • STAT entry : English and either MC verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve studied at TAFE or done an apprenticeship

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

  • Guaranteed ATAR : 80 OR
  • TAFE:
    • AQF Certificate IV - Separate evidence of English language proficiency is required; or
    • AQF Diploma; or
    • AQF Advanced Diploma.
  • Desirable WACE subjects: Mathematics Applications ATAR
  • STAT entry : English and either MC verbal or quantitative

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

I’ve gone to university before

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Not all Curtin courses accept course switchers from other institutions.

  • Desirable WACE subjects: Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Curtin course switcher criteria

To switch into this course, you need to have:

  • completed 100 credits within one semester, with a semester weighted average (SWA) of 60% or higher and an academic status of Good Standing; and
  • met the admission criteria for minimum entry.

Higher education course switcher criteria

To switch into this course from another higher education course, you need to have:

  • completed 100 credits within one semester, with a semester weighted average (SWA) of 60% or higher; and
  • an academic status of Good Standing; and
  • met the admission criteria for minimum entry.

Other requirements and notes for this course


In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Webform: Submit here

Curtin Connect: 1300 222 888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.

Help is at hand

See our frequently asked questions or get in touch with us below.


Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • Curtin course code: BB-PSYMKT
  • CRICOS code: 095948F
  • Last updated on: 28/09/2022