This broad-based degree will give you training for traditional media and communication roles, but will also prepare you for emerging job roles that may not yet exist in these fields.
You’ll cover a range of subjects in media, design and business, giving you foundational knowledge in media and corporate communications, and the scope to specialise in two fields of your choice.
During the course, you’ll develop your critical thinking and practical skills, using commercial-level equipment to produce work for print, radio, film, television and online media.
You’ll build an extensive portfolio of work and have opportunities to connect with industry professionals, so you can graduate ready for a range of positions in the communications industry.
In your first year you’ll be introduced to the different spokes of communications and study optional units that reflect or refine your learning in specific communication areas.
In your second and third years, you’ll choose two specialisations to study: one media specialisation and one design or business specialisation, or two media specialisations.
Design or business specialisations
How this course will make you industry ready
- You will develop skills and knowledge in traditional and emerging media and communication roles.
- You'll develop industry-ready skills by using commercial level equipment to produce work for print, radio, television and online media.
- You will build a portfolio of work and have opportunities to meet industry professionals.
What jobs can the Communications lead to?
- Public relations officer
- Market researcher
- Media and communications consultant
- Web communications consultant
- Production coordinator
- Web developer
- Internet project manager
- Marketing manager
- Content creator
- Media liaison officer
- Advertising / creative advertising specialist
- Internet analyst
- Website manager
- Public relations
- Film and television
- Radio broadcasting
What you'll learn
- explain critical theories relating to media-based communications in corporate applications and apply them to a range of roles and functions
- apply critical thinking and creative approaches to resolve issues and meet challenges in their own professional and creative practice
- access, evaluate and synthesise appropriate information in order to realise media-based communication objectives
- communicate ideas to a range of audiences by developing and applying media-based strategies
- utilise media production technologies and apply them to create effective media-based materials to meet required outcomes
- apply learning strategies to build on skills and understandings in order to adapt to continually changing industry and corporate needs
- recognise the significance of global media to business and be able to apply international standards and practices in their creative practice
- value the cultural and intercultural nature of corporate media and communications and represent this knowledge at a personal and professional level
- demonstrate professional behaviour and standards and work collaboratively to apply them in all aspects of media and business-related activities