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Undergraduate Specialisation


The Business of Advertising Specialisation


Learn about key business roles, advertising strategy and working in the dynamic and creative world of advertising.

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Academic Ranking of World Universities 2021.

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Advertising is a creative, innovative, dynamic and fast-paced industry that demands more from graduates than ever before. 

This specialisation gives you the opportunity to learn about and meet industry players and to understand agency processes and roles. You will learn to apply advertising tools, techniques and strategies to drive effective communication that creates value for businesses and not-for-profit organisations. 

The specialisation offers an adaptive study structure, allowing you to choose from units that prepare you for the key business roles in an advertising agency and units that allow you to apply your communication skills to real industry projects.  

Your learning will be practical and industry connected, with an internship opportunity with a top agency or industry client. It’s an opportunity to fast-track into the communications sector. 

The advertising specialisation is a powerful addition to any graduate’s skills, both within and outside of the business school. The skills you gain in terms of effective communication and influence are highly valued across a variety of employment settings.

Why study

  • You’ll learn to impact and influence through communication that engages customers, grows brands and advances social causes. 
  • You’ll learn to creatively address and solve key strategic business issues. 
  • You can choose the units that best serve your your desired employment outcomes.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Career information


  • Marketing communications officer 
  • Account/business developer
  • Marketing strategist/planner
  • Media planner
  • Marketing consultant
  • Digital communication specialist
  • Advertising coordinator


  • Advertising and media
  • Retail
  • Insurance
  • Banking and finance 
  • Communications consulting

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Webform: Submit here

Curtin Connect: 1300 222 888

CRL search

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.


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Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • Curtin course code: SPUC-ADVRT
  • Last updated on: 18/08/2022