Apply for Advertising and Design Major

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MJRU-ADVDS

Advertising and Design

Undergraduate major

Drive the development of creative advertising and capture consumers’ imagination and attention with your designs.

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Course outline
  • Qualification
    Advertising and Design Major
  • Credit

    Credit

    200
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Course outline
Advertising and Design

Outline

Outline

Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career.

We also encourage you to enter student competitions run by industry bodies such Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.

What jobs can the Advertising and Design course lead to?

Careers

  • Creative director
  • Art director
  • Copywriter
  • Advertising and marketing coordinator
  • Advertising campaign manager
  • Account manager
  • Account director.

Industries 

  • Advertising
  • Marketing
  • Media and communications
  • Publishing.

What you'll learn

  • demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
  • use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
  • demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
  • demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
  • develop a predictive overview of future trends that will influence advertising and design practices
  • recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
  • apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
  • demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
  • work independently and collaboratively on advertising design projects and respond to project demands

Professional recognition

Professional membership is available with the Design Institute of Australia and Perth Advertising and Design Club.

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Select an option that best suits you:

You’re considered someone who has recently left university if:

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to those who are switching courses at Curtin. 

Please check our general admission criteria.   

Higher education course switcher criteria

Our admission criteria for minimum entry apply to those who are switching courses from another higher education course provider. 

Please check our general admission criteria.   

ATAR pathway

  • Essential WACE subjects (prerequisites)

    Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Desirable WACE subjects

    There are no desirable WACE subjects for this course.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Unsure what option suits you?

We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Please view the Bachelor of Design degree for indicative fees.

Looking for more detail on the course structure?

View course structure

How to apply

Please review information on how to apply for the campus of your choice

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MJRU-ADVDS
  • Last updated on: 22 May 2024

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