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Study Advertising and Design at Curtin

Advertising and Design

Undergraduate major

Drive the development of creative advertising and capture consumers’ imagination and attention with your designs.

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  • Qualification
    Advertising and Design Major
  • Credit
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Check the application deadline for the parent course

See full course structure

Why study Advertising and Design at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.



Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you begin your exciting career and easily transition to the workforce after you graduate.

We also encourage students to enter student competitions run by industry bodies such Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional minors or one minor and four elective units to support your career goals.

What jobs can the Advertising and Design Major lead to?


  • Creative director
  • Art director
  • Copywriter
  • Advertising and marketing coordinator
  • Advertising campaign manager
  • Account manager
  • Account director.


  • Advertising
  • Marketing
  • Media and communications
  • Publishing.

What you'll learn

  • demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
  • use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
  • demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
  • demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
  • develop a predictive overview of future trends that will influence advertising and design practices
  • recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
  • apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
  • demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
  • work independently and collaboratively on advertising design projects and respond to project demands

Professional recognition

Professional membership is available with the Design Institute of Australia and Perth Advertising and Design Club.

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Please view the Bachelor of Design degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now