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Advertising and Design

Undergraduate major

Drive the development of creative advertising and capture consumers’ imagination and attention with your designs.

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  • Qualification
    Advertising and Design Major
  • Credit
See full course structure

Check the application deadline for the parent course

See full course structure


If COVID-19 restrictions apply, we may need to make changes to units and/or delivery modes.

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Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

Curtin Early Offers for 2023

Are you in year 12 and keen to lock in your place at Curtin early? Let us take the pressure off.

Our Early Offers Program is available for most Curtin courses, and will help you secure a place in your chosen course before you even receive your ATAR.
Find out more

Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.

You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking, and learn to use advertising and design effectively to drive business growth and development. You’ll also have the choice to expand your knowledge and skills in either brand management or copywriting.

The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you begin your exciting career and easily transition to the workforce after you graduate.

Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional minors or one minor and four elective units to support your career goals.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

Professional membership is available with the Design Institute of Australia.

Career information


  • Creative director
  • Art director
  • Copywriter
  • Advertising and marketing coordinator
  • Advertising campaign manager
  • Account manager
  • Account director.


  • Advertising
  • Marketing
  • Media and communications
  • Publishing.

What you'll learn

  • demonstrate cognitive and technical skills in both a broad understanding and depth in advertising and design
  • use and discern between a range of technologies and media platforms in the production of advertising and design-based solutions
  • demonstrate effective visual, spoken, written and technical communication appropriate to advertising design and apply effective self-directed learning skills
  • demonstrate personal awareness of a design specific practice and sustain an engagement with contemporary practices, technologies and the creative industries
  • develop a predictive overview of future trends that will influence advertising and design practices
  • recognise the importance of social, ethical and cultural diversity and consider local and international perspectives in advertising and design activities, studio practice and production
  • apply discipline knowledge to critically review, analyse, consolidate and contribute to evidence-based practice in advertising and design
  • demonstrate how intercultural awareness and understanding impacts on personal and professional skills and on the ability to lead
  • work independently and collaboratively on advertising design projects and respond to project demands

Advanced standing

At Curtin, we understand that everyone’s study journey has been different.

You may have already studied some of the units (subjects) listed in your Curtin course, or you may have work experience that matches the degree requirements.

If this applies to you, you can apply for credit for recognised learning (CRL), which means your previous study is recognised and matched against a similar unit in your intended Curtin course.

A successful CRL application exempts you from having to complete certain units within your course and means you could finish your degree in a shorter amount of time.

CRL is also known as recognition of prior learning, advanced standing and credit transfer.

Use the CRL search to find out how much CRL you qualify for, or contact us at:

Webform: Submit here

Curtin Connect: 1300 222 888

CRL search

Fees & charges

Please view the Bachelor of Design degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

Apply now

Help is at hand

See our frequently asked questions or get in touch with us below.

Opening hours:
Mon to Fri: 8.30am – 4.30pm, except Tues: 9.30am – 4.30pm (AWST). Closed public holidays.
  • Curtin course code: MJRU-ADVDS
  • Last updated on: 06/10/2022