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Marketing professional looking at reports
MC-MRKT

Marketing

Master by coursework

Advance your marketing expertise and apply critical and analytical thinking to modern global marketing challenges.

See full course structure
  • Qualification
    Master of Marketing
  • Duration
    1 year, 6 months full-time
  • Credit
    300
  • CRICOS
    027233E
See full course structure

Why study Marketing at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

Marketing

Outline

Outline

In this course, you'll apply critical and analytical thinking to modern global marketing challenges. The Graduate Certificate in Marketing and Graduate Diploma in Marketing are nested within this course.

Key topics covered include marketing communications, strategic branding, consumer behaviour, digital and social media marketing, research, analytics and user experiences. The course culminates in an independent research project that explores contemporary industry problems and challenges.

There are advanced level course units in digital advertising, big data analytics and consumer biometrics, reflecting some of Curtin's areas of research excellence. Through the selection of course units, you can specialise in luxury branding or digital marketing.

The course is industry-focused and designed to prepare you for professional success. You’ll interact with industry professionals through work integrated learning and guest lectures.

There are opportunities to learn in-demand skills through a suite of industry tools in Curtin’s unique learning spaces, including The Agency – our social media command centre – as well as our cutting-edge biometric research facility.

Note: This course differs from the Master of Commerce (Marketing), which is tailored towards graduates with minimal or no prior experience in marketing and is six months longer in full-time duration.

Please refer to the handbook for additional course overview information.

 

What jobs can the Master of Marketing lead to?

Careers

  • Advertising professional
  • Marketing specialist
  • Media producer
  • Media buyer
  • Public Relations professional

Industries

  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
  • critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
  • analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
  • develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
  • develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
  • evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
  • recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
  • apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks

Professional recognition

I picked Curtin because of its great reputation and it came highly recommended by some of my colleagues. The course content was structured around assignments which used real-world case studies and theories that were applicable to current industry examples.

Justin Kitin

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

An undergraduate degree in a relevant discipline or Graduate Certificate in Marketing, or an undergraduate degree in any discipline and relevant work experience in Marketing.

Applicants must also meet Curtin's English language proficiency requirements.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Fee information is not available for this course at this time. Find estimated course fees.