Outline
Outline
Gain advanced practical marketing experience informed by the latest research in this internationally recognised master degree.
This course is designed to enhance your marketing skills, preparing you for leadership opportunities on a global scale, such as marketing manager, brand strategist and digital marketing specialist.
With a strong emphasis on contemporary marketing theory and practice, this course will foster a deep understanding of consumer behaviour, market analysis, brand management, digital marketing and global marketing strategies.
Through a blend of theoretical knowledge and hands-on experiences, you'll sharpen your critical thinking and strategic decision-making skills. You'll engage with sector professionals through guest lectures and real-world projects, and have access to valuable industry tools such as social media management software and biometric tools for marketing research and analysis.
Our industry-driven approach to education ensures that when you graduate, you'll possess the expertise needed to confidently navigate the ever-changing landscape of the marketing industry.
Course structure
In this degree, you’ll take units in:
- strategic brand marketing business
- research methods digital and interactive marketing
- sustainable and societal marketing
- user experience design
- B2B services marketing.
The course culminates in your choice of an independent research project, study tour or internship, where you"ll explore contemporary industry problems and challenges.
What's the difference between the Master of Commerce (Marketing) and the Master of Marketing?
The Master of Marketing is nested into the two-year Master of Commerce (Marketing) and is designed for professionals already working in the industry.
If you don't have any previous marketing study or experience, we recommend enrolling in the Master of Commerce (Marketing) to gain a more comprehensive marketing skillset.
What jobs can the Marketing lead to?
Careers
- Marketing manager
- Brand manager
- Business development manager
- Advertising professional
- Marketing consultant or specialist
- Public relations professional
Industries
- Advertising
- Government
- Leisure and tourism
- Manufacturing
- Retail and wholesale
- Service industries
What you'll learn
- apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
- critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
- analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
- develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
- develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
- employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
- evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
- recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
- apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks
