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MC-AMKT

Marketing

Master by coursework

Advance your marketing expertise and apply critical and analytical thinking to modern global marketing challenges.

See full course structure
  • Qualification
    Master of Marketing
  • Duration
    1 year full-time
  • Credit
    200
  • CRICOS
    107622C
  • Location
    Curtin Perth,  Curtin Mauritius
See full course structure

Deadlines for applying direct to Curtin

Select your preferred campus:

Intake Application open Application close

Curtin Online 4, 2022

12 September 2022

Applications now closed!

Semester 1, 2023

Applications now open!

12 February 2023

Semester 2, 2023

10 April 2023

6 July 2023

Intake Application open Application close

Semester 1, 2023

Applications now open!

9 February 2023

Semester 2, 2023

10 April 2023

6 July 2023

See full course structure

Why study Marketing at Curtin?

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Get the Curtin edge

Access to leadership programs, specialist facilities and industry placements give you a competitive edge in the job market.

Global education

You’ll have access to a range of international study opportunities.

Outline

Outline

What you'll learn

  • apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
  • critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
  • analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
  • develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
  • develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
  • evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
  • recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
  • apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Specifically applicants require, an undergraduate degree in a relevant discipline AND 3 years relevant workplace learning OR a relevant Graduate Certificate.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Domestic fee paying postgraduate

Fee year: 2023

Student type Cost
Domestic $29,139*

Fees are indicative only.

* Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Location

For start dates, please view the academic calendar.

Curtin Perth flag

2022

Curtin Online 4
  • Online

2023

Semester 1
  • On campus
Semester 2
  • On campus
Curtin Mauritius flag

2023

Semester 1
  • On campus
Semester 2
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now