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Master by coursework

Advance your marketing expertise and get on the fast-track to leadership roles in Australia and overseas.

Course outline
  • Qualification
    Master of Marketing
  • Duration
    1 year full-time
  • Credit
  • Location
    Curtin Perth,  Curtin Mauritius
Course outline

Deadlines for applying direct to Curtin

Select your preferred campus:

Intake Application open Application close

Curtin Online 4, 2022

12 September 2022

Applications now closed!

Semester 1, 2023

15 August 2022

Applications now closed!

Semester 2, 2023

10 April 2023

Applications now closed!

Course outline



Gain advanced practical marketing experience informed by the latest research in this internationally recognised master degree.

This course is designed to enhance your marketing skills, preparing you for leadership opportunities on a global scale, such as marketing manager, brand strategist and digital marketing specialist.

With a strong emphasis on contemporary marketing theory and practice, this course will foster a deep understanding of consumer behaviour, market analysis, brand management, digital marketing and global marketing strategies.

Through a blend of theoretical knowledge and hands-on experiences, you'll sharpen your critical thinking and strategic decision-making skills. You'll engage with sector professionals through guest lectures and real-world projects, and have access to valuable industry tools such as social media management software and biometric tools for marketing research and analysis.

Our industry-driven approach to education ensures that when you graduate, you'll possess the expertise needed to confidently navigate the ever-changing landscape of the marketing industry.

Course structure

In this degree, you’ll take units in:

  • strategic brand marketing business
  • research methods digital and interactive marketing
  • sustainable and societal marketing
  • user experience design
  • B2B services marketing.

The course culminates in your choice of an independent research project, study tour or internship, where you"ll explore contemporary industry problems and challenges.

What's the difference between the Master of Commerce (Marketing) and the Master of Marketing?

The Master of Marketing is nested into the two-year Master of Commerce (Marketing) and is designed for professionals already working in the industry.

If you don't have any previous marketing study or experience, we recommend enrolling in the Master of Commerce (Marketing) to gain a more comprehensive marketing skillset.

What jobs can the Marketing lead to?


  • Marketing manager
  • Brand manager
  • Business development manager
  • Advertising professional
  • Marketing consultant or specialist
  • Public relations professional


  • Advertising
  • Government
  • Leisure and tourism
  • Manufacturing
  • Retail and wholesale
  • Service industries

What you'll learn

  • apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application
  • critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable
  • analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice
  • develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content
  • develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments
  • employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts
  • evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy
  • recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing
  • apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks

Why study Marketing

Build your network

Build social, academic and industry-based relationships and skills through the student-led Curtin Marketing Association.

Informed by industry

Our courses are informed by industry, enabling you to graduate with the most up-to-date skills required by your employers.

Internationally accredited

Work anywhere in the world with a degree accredited by the world’s largest association of professional marketers, the Chartered Institute of Marketing (CIM).

Professional recognition

The degree is accredited by The Chartered Institute of Marketing.

I picked Curtin because of its great reputation and it came highly recommended by some of my colleagues. The course content was structured around assignments which used real-world case studies and theories that were applicable to current industry examples.

Justin Kitin

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Specifically applicants require, an undergraduate degree in a relevant discipline AND 3 years relevant workplace learning OR a relevant Graduate Certificate.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)









Overall band score


Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Domestic fee paying postgraduate

2023 Fee year:



2024 Fee year:



Fees are indicative only.

* Based on a first-year full-time study load of 200 credits. The total cost will depend on your course options (i.e. units selected and time taken to complete).

Important fee information

Looking for more detail on the course structure?

View course structure


For start dates, please view the academic calendar.

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Curtin Online 4
  • Online


Semester 1
  • On campus
Semester 2
  • On campus


Semester 1
  • On campus
Semester 2
  • On campus


Semester 1
  • On campus
Semester 2
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now

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  • Curtin course code: MC-AMKT
  • CRICOS code: 107622C
  • Last updated on: 29 September 2023