Apply for Marketing Major (MCom)

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Marketing Major (MCom)

Postgraduate major

A contemporary major that will allow you to gain in-depth knowledge of key marketing principles and specialist marketing topics.

Course outline
  • Qualification
    Marketing Major (MCom)
  • Credit


Course outline

Check the application deadline for the parent course

Course outline



This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest. During your second year of study, you will also have the opportunity to choose a specialisation in Luxury Marketing Management, Digital Marketing or Marketing.

The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.

Note: This major sits within the Master of Commerce. To apply for this major, you will apply for the Master of Commerce. Alternatively, if you’re seeking a more advanced qualification, you should apply for the Master of Marketing, which is tailored towards graduates with substantial experience.

What jobs can the Marketing Major (MCom) course lead to?


  • Brand professional
  • Advertising professional
  • Public relations professional
  • Marketing specialist
  • Media producer
  • Media buyer


  • Advertising
  • Government
  • Leisure and tourism
  • Retail and wholesale
  • Service industry

Why study Marketing Major (MCom)

Professional recognition

Accredited by the Chartered Institute of Marketing.

Broad career options

Switch to a new career in marketing by studying this course.

Professional recognition

This course has professional accreditation from the Chartered Institute of Marketing.

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Please view the Master of Commerce degree for indicative fees.

Looking for more detail on the course structure?

View course structure

How to apply

Please review information on how to apply for the campus of your choice

  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MJRP-MKCOM
  • Last updated on: 13 April 2024

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