Overview
Overview
Explore how entertainment, events and narrative-driven media can enhance audience experiences and generate meaningful cultural engagement.
Your studies will draw on various topics, including tourism, entertainment and event management, English and cultural studies, screenwriting, and screen production.
Through industry-focused and practical learning opportunities, you’ll gain the technical skills to create, promote and deliver experiences that resonate with diverse, global audiences. You’ll also explore the intersection of event planning, narrative development, screenwriting and video production in live and digital environments – from festivals and cultural events to tourism and visual arts.
This specialisation will help you become an adaptable and skilled professional who can thrive in the dynamic cultural, creative and entertainment industries.
Bachelor of Arts, Bachelor of Creative Arts, Bachelor of Commerce and Bachelor of Business Administration students are eligible to study this specialisation.
What jobs can the Entertainment and Creative Industries course lead to?
Careers
- Advertising manager
- Copywriter
- Destination marketing specialist
- Event coordinator
- Marketing specialist
- Media planner
- Producer
- Visitor experience designer
Industries
- Communications
- Events
- Entertainment
- Marketing
- Media
- Tourism
What you'll learn
- Demonstrate a foundational understanding of the principles, trends, and operational contexts within the entertainment, events, and media sectors—including management, marketing, audience engagement, and sustainability, GC1, GC3, GC4
- Develop and apply storytelling and communication strategies across a range of media and event contexts to enhance audience experience and cultural impact, GC1, GC2, GC4
- Apply practical and technical skills in writing for screen and digital media platforms and content development to real-world entertainment and event management and marketing scenarios, GC3, GC5, GC6
- Synthesise knowledge from events, screen and digital media practice, and storytelling to create integrated, audience-focused experiences that reflect ethical, social, and cultural considerations, GC2, GC3, GC6