Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.
Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.
This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.
You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.
This major can be studied as part of the Bachelor of Commerce or Bachelor of Innovation.
You can also study this major as part of an Arts and Commerce or Laws and Commerce double degree.
Recommended double majors
What jobs can the Marketing lead to?
- Digital marketing specialist
- Fundraising coordinator
- Market research analyst
- Marketing assistant
- Marketing communications manager
- Marketing officer
- Product manager.
- Leisure and tourism
- Retail and wholesale
- Service industries.
What you'll learn
- apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
- critically analyse marketing problems and think creatively to generate innovative solutions across diverse cultural settings.
- Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities
- generate strategic initiatives that apply current digital technologies to the development and communication of effective marketing solutions
- apply discipline knowledge to address practical industry issues and build capacity for advancing employability and career prospects in marketing
- integrate international perspectives into marketing issues and strategies to build global sensitivity within the marketing context