A university student stands in front of four screens that show marketing analytics.
MJRU-MRKTG

Marketing

Undergraduate major

Learn how to market products and services to help organisations reach their business goals and to help consumers make the right choice.

Course outline
  • Qualification
    Marketing Major
  • Credit

    Credit

    200
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Course outline

What can I do with a degree in Marketing

Help save lives

Work in the healthcare sector to promote health services, products, or campaigns that can save lives or improve quality of life.

Make a positive impact

Work for non-government organisations or social enterprises to promote causes and create positive societal impacts.

Enjoy strong job growth

Employment for Advertising and Marketing Professionals in Australia is expected to grow strongly, with a projected 11.4% increase in jobs by 2026.

labourmarketinsights.gov.au (2024)

Marketing

Outline

Outline

Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation’s business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.

As a marketing professional, you’ll learn how to engage an audience through effective strategies that embrace creative approaches and targeted media channels and help business to differentiate their products and services in the marketplace.

In this course you’ll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.

You’ll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. You’ll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.

Our commitment to practical learning means you’ll gain hands-on skills in social media management software, and have opportunities to engage with industry professionals through immersive experiences such as internships and study tours.

All businesses use marketing in one form or another. This means you’ll have the chance to target an industry you’re passionate about, from the arts to sciences.

Parent degrees

You can study this major under the following degrees:

Your choice of parent degree can influence the type of career you might have.

Our Commerce degree also offers additional opportunities to customise your course by offering specialisations as well as majors.

Double degrees

You can study this major as part of the following double degrees:

What jobs can the Marketing course lead to?

  • Brand manager
  • Content marketer
  • Digital marketing manager
  • Marketing strategist
  • Product marketing manager

What jobs can a Marketing double major lead to?

What you'll learn

  • Proficient in the application of marketing discipline knowledge to address the needs and wants of an organisation’s stakeholders, GC1
  • Skilled in critically and ethically analysing a given marketing context to generate innovative and strategic solutions to contemporary marketing and social problems, GC3, GC4
  • Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities, GC2, GC4, GC5
  • Effective team members and culturally capable communicators who demonstrate a high level of data literacy to enhance an organisation and its environment, GC2, GC3, GC4, GC5

Why study Marketing

Industry-aligned

Our business courses are reviewed by an Advisory Network, made up of more than 50 members of industry, ensuring that you’ll graduate with a skillset aligned with industry needs.

An elite business school

Curtin Business School is recognised as an elite global business school through accreditation by EQUIS, AACSB International and an EFMD Accredited MBA.

Professionally recognised

You may be eligible for membership of the Australian Marketing Institute.

Professional recognition

Graduates of this course may be recognised internationally by the Australian Marketing Institute.

Dean Bussanich

 

An internship is a great way to expose yourself to the industry that you’re studying. I did my internship at Automotive Holdings Group head office in Perth. It opened me up to the real world of marketing and business in an engaging and insightful way. It was rewarding to arrange promotions and communicate effectively with different people, using the techniques I had learned in university. The best part was being offered a job at the end of my placement.

Dean Bussanich
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Please view the Bachelor of Commerce degree for indicative fees.

Looking for more detail on the course structure?

View course structure
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

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  • Curtin course code: MJRU-MRKTG
  • Last updated on: 8 December 2024

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