Apply for Marketing Major

Student in the Agency
MJRU-MRKTG

Marketing

Undergraduate major

Learn how to market products and services to help organisations reach their business goals and to help consumers make the right choice.

Course outline
  • ATAR

    ATAR

    Guaranteed ATAR 70
  • Qualification
    Marketing Major
  • Credit

    Credit

    200
Course outline

Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

Course outline

What can I do with a degree in Marketing

Make a positive impact

Work for non-government organisations or social enterprises to promote causes and create positive societal impacts.

Enjoy strong job growth

Employment for Advertising and Marketing Professionals in Australia is expected to grow strongly, with a projected 11.4% increase in jobs by 2026.

labourmarketinsights.gov.au (2024)

Help save lives

Work in the healthcare sector to promote health services, products, or campaigns that can save lives or improve quality of life.

Marketing

Outline

Outline

Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation’s business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.

As a marketing professional, you’ll learn how to engage an audience through effective strategies that embrace creative approaches and targeted media channels and help business to differentiate their products and services in the marketplace.

In this course you’ll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.

You’ll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. You’ll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.

Our commitment to practical learning means you’ll gain hands-on skills in social media management software, and have opportunities to engage with industry professionals through immersive experiences such as internships and study tours.

All businesses use marketing in one form or another. This means you’ll have the chance to target an industry you’re passionate about, from the arts to sciences.

Parent degrees

You can study this major under the following degrees:

Your choice of parent degree can influence the type of career you might have.

Our Commerce degree also offers additional opportunities to customise your course by offering specialisations as well as majors.

Double degrees

You can study this major as part of the following double degrees:

What jobs can the Marketing course lead to?

  • Brand manager
  • Content marketer
  • Digital marketing manager
  • Marketing strategist
  • Product marketing manager

What jobs can a Marketing double major lead to?

What you'll learn

  • Proficient in the application of marketing discipline knowledge to address the needs and wants of an organisation’s stakeholders, GC1
  • Skilled in critically and ethically analysing a given marketing context to generate innovative and strategic solutions to contemporary marketing and social problems, GC3, GC4
  • Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities, GC2, GC4, GC5
  • Effective team members and culturally capable communicators who demonstrate a high level of data literacy to enhance an organisation and its environment, GC2, GC3, GC4, GC5

Why study Marketing

Industry-aligned

Our business courses are reviewed by an Advisory Network, made up of more than 50 members of industry, ensuring that you’ll graduate with a skillset aligned with industry needs.

An elite business school

Curtin Business School is recognised as an elite global business school through accreditation by EQUIS, AACSB International and an EFMD Accredited MBA.

Professionally recognised

You may be eligible for membership of the Australian Marketing Institute.

Professional recognition

Graduates of this course may be recognised internationally by the Australian Marketing Institute.

 

An internship is a great way to expose yourself to the industry that you’re studying. I did my internship at Automotive Holdings Group head office in Perth. It opened me up to the real world of marketing and business in an engaging and insightful way. It was rewarding to arrange promotions and communicate effectively with different people, using the techniques I had learned in university. The best part was being offered a job at the end of my placement.

Dean Bussanich

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Select an option that best suits you:

You’re considered a high school leaver if you:

  • Completed year 12 in Australia or overseas in the past two years, or
  • Completed TAFE or VET studies in the past two years.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

StepUp Entry

StepUp Entry

Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

Alternative pathways

  • Portfolio entry

    Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • UniReady

    If you don’t meet our minimum admission criteria, the UniReady Enabling Program can help you qualify for entry into a range of undergraduate courses.

  • Certificate IV + English Competency

    The certificate IV is the minimum requirement for university entry. It qualifies you for entry to Curtin courses with a 70 ATAR. You must also meet English language proficiency.

  • Indigenous applicant

    If you’re an Aboriginal or Torres Strait Islander applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

  • STAT entry

    Special Tertiary Admissions Test (STAT)

    Written English and either verbal or quantitative

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

How others gained admission

View the ATAR breakdown to see the low, median and high ATAR scores of students who started studying this course recently.

To see the other pathways students have taken, see the pathway breakdown.

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

It is recommended that students select Discovering Marketing (MKTG1000) as an optional unit in their first year.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone with work and life experience if:

You have left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

How we define ‘experience’
‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

Pathways

  • Portfolio entry

    Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • STAT entry

    Special Tertiary Admissions Test (STAT)

    Written English and either verbal or quantitative

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

It is recommended that students select Discovering Marketing (MKTG1000) as an optional unit in their first year.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone who studied at TAFE or have done an apprenticeship if:

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

Pathways

  • TAFE entry

    AQF Certificate IV - Separate evidence of English language proficiency is required; or AQF Diploma; or AQF Advanced Diploma.

  • Portfolio entry

    Portfolio entry is available for those who can demonstrate equivalence to Curtin’s ATAR entry through the submission of a portfolio that includes evidence of your academic achievements, qualifications and ability.

  • STAT entry

    Special Tertiary Admissions Test (STAT)

    Written English and either verbal or quantitative

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

It is recommended that students select Discovering Marketing (MKTG1000) as an optional unit in their first year.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone who has recently left university if:

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Curtin course switcher criteria

Our admission criteria for minimum entry apply to Curtin course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

Higher education course switcher criteria

Our admission criteria for minimum entry apply to other higher education course switchers. For information on how to meet Curtin's minimum entry requirements, please see our admission criteria web page.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Desirable WACE subjects

    Mathematics Applications ATAR

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.0

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Admission criteria may be different if you are studying this major as part of a double degree. Please contact the Admissions Office for more information.

A double major with Property is not available to international students.

It is recommended that students select Discovering Marketing (MKTG1000) as an optional unit in their first year.

Regional campuses may offer the common first year units only.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Unsure what option suits you?

We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Please view the Bachelor of Commerce degree for indicative fees.

Looking for more detail on the course structure?

View course structure
  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MJRU-MRKTG
  • Last updated on: 18 July 2024

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