Digital and Social Media Major (BA) | Curtin University
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Study Digital and Social Media at Curtin
MJRU-NETCM

Digital and Social Media

Undergraduate major

Explore the human side of the internet and graduate ready for roles in digital and social media strategy.

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  • Qualification
    Digital and Social Media Major (BA)
  • Credit
    200
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Select your preferred degree

This course belongs to multiple degrees. Select the single degree or double degree below to see the application deadlines.

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Why study Digital and Social Media at Curtin?

Transferable skills

Humanities courses teach transferable skills for international careers. 

Five star

Five star rating for learning resources, teaching quality and student demand.

(Good Universities Guide 2022)

Specialist pathways

This major can be taken as part of a double degree.

Digital and Social Media

Outline

Outline

This course explores the social, cultural and political impacts of the internet and digital and social media platforms. You will learn the fundamentals of online communications: how people network, create, collaborate and share information through digital and social media platforms, for a range of different purposes and career paths.

You’ll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, and develop expertise in online collaboration and community management.

You’ll learn how to effectively mobilise digital and social media to promote products, causes and interests. You’ll understand how digital and social media are changing political systems and reshaping cultures, societies and economies, and how you can use digital and social media to make the world a better place.

You’ll graduate career-ready for diverse roles in digital and social media and strategy, content and policy.

Digital and Social Media is offered as part of the Bachelor of Arts. You can create a degree that suits your career goals by enhancing your studies with a second major.

You can also study Digital and Social Media as part of a Bachelor of Arts, Bachelor of Commerce, or Bachelor of Science, Bachelor of Arts double degree.

This course can also studied within the Web Media specialisation of the Bachelor of Communications.

How this course will make you industry ready

Our units cover web-based media and content creation; writing for web-based platforms; everyday life in digital cultures; digital identity and self-branding; entertainment and games; digital economies; online activism and social movements; power and politics in the digital era; and theories of the role of technology in social change.

We design activities and assessments using various platforms and tools, including social media such as Twitter, Instagram, TikTok and Facebook. You will create content that are placed online in selected platforms, learning hands-on how to deploy them in fruitful ways.

What jobs can the Digital and Social Media Major (BA) lead to?

Careers

  • Online content creator
  • Web designer / developer
  • Social media coordinator
  • Web communications manager
  • Digital producer / strategist
  • Data business analyst
  • Policymaker.

Industries

  • Media and communications
  • Advertising and marketing
  • Research and policy
  • Non-profit and community sector.

What you'll learn

  • understand and apply key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
  • think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
  • conduct appropriate scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
  • communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
  • use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
  • further develop skills and knowledge through self-directed learning
  • understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
  • recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
  • act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams

My work and study in digital communications has made me feel like I’ve held a front-row seat in the rise of digital media over the last decade. I have worked as a digital producer, a social media manager and a digital designer, with a recent focus on experience design. 

I have always seemed to have an edge in the workplace because of the theoretical foundation that I built with this course. Above all, I’ve had the privilege of using this knowledge to work with organisations that make a positive contribution to society.

Anna Dickson

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Select an option that best suits you:

You’re considered someone with work and life experience if:

You have left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

How we define ‘experience’
‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Applicants are required to choose one of the Bachelor of Arts majors when applying. If you with to study a double major, you elect the second major once you have been accepted into the course.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

You’re considered someone who studied at TAFE or have done an apprenticeship if:

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

Pathways

  • TAFE entry

    AQF Certificate IV - Separate evidence of English language proficiency is required; or AQF Diploma; or AQF Advanced Diploma.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Other requirements and notes for this course

Applicants are required to choose one of the Bachelor of Arts majors when applying. If you with to study a double major, you elect the second major once you have been accepted into the course.

In addition to the course-specific admission criteria listed above, please read our general admission criteria. Our general admission criteria apply to all courses at Curtin University.

Unsure what option suits you?

We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Please view the Bachelor of Arts degree for indicative fees.

How to apply

Please review information on how to apply for the campus of your choice

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