Major overview
Marketing is a fascinating blend of knowledge in business and behavioural science, and creative skills.
Marketing professionals help businesses differentiate their products and services in the marketplace and attract potential consumers. Equally, they provide consumers with useful information about products and services.
In this course, you’ll learn how to market products and services to help organisations reach their business goals and to help consumers make the right choice.
All businesses use marketing in one form or another – which gives you the opportunity to focus on any industry that you're passionate about.
How to study this major
A major is a set of eight or more units you complete as part of a degree, including at least two in your final year. To study this major, you’ll need to apply for one of the degrees listed below.
Career outcomes
All organisations use marketing in one form or another, giving marketing professionals the flexibility to work in industries or sectors of their choice. Overall, marketing, sales and public relations jobs are expected to grow by more than 22% by 2035.¹
Careers
- Marketing strategist/consultant
- Brand manager
- Content marketer
- Digital marketing manager
- Product marketing manager
What jobs can a Marketing double major lead to?
- Digital marketing specialist (with Digital and Social Media)
- Diversity and inclusion officer (with Human Resource Management)
- Fundraising coordinator (with Finance)
- Global brand manager (with International Business)
- Marketing communications manager (with Professional Writing or Management)
- Social media analyst (with Digital and Social Media)
- Travel blogger or influencer (with Tourism and Hospitality, Creative Writing or Screen Arts)
- Video content strategist (with Screen Arts)
¹ Source: Jobs and Skills Australia – Employment Projections.
Why study at Curtin?
Industry-aligned
Our business courses are reviewed by an Advisory Network, made up of more than 50 members of industry, ensuring that you’ll graduate with a skillset aligned with industry needs.
An elite business school
Curtin Business School is recognised as an elite global business school through accreditation by EQUIS, AACSB International and an EFMD Accredited MBA.
Professionally recognised
You may be eligible for membership of the Australian Marketing Institute.
Major structure
What you’ll learn
In this course, you will study consumer behaviour, marketing strategies and creative approaches. You’ll learn about the methods that marketers use to engage consumers – including advertising and media platforms, sales strategies, public relations, and events.
You’ll also learn how to analyse the behaviour of competitors and customers, to predict consumer demand for products, services and ideas.
In addition, you’ll explore digital marketing, pricing, promotion, distribution strategies and international marketing.
Throughout your studies, you'll have opportunities for immersive industry experiences such as internships and study tours.
Detailed course structure and unit information
For detailed information and course structure, visit our Handbook.
Study combinations
You can study this major under the following degrees:
- Bachelor of Commerce (as a single or double major)
- Bachelor of Advanced Commerce (Honours) (as a single or double major)
- Bachelor of Innovation (as a single major)
- Bachelor of Arts (as a double major with an Arts major)
Your choice of parent degree can influence the type of career you might have.
Our Commerce degree also offers additional opportunities to customise your course by offering specialisations as well as majors.
How to apply
This major is part of a degree. To apply, choose the degree you want to study and review its entry requirements. Then, prepare any required documents and submit your application before the deadline for your chosen intake.
After you receive and accept your offer, you can enrol in this major either at the start of your degree or later in your studies, depending on your course structure.
Choose your degree
To study this major, you'll need to apply one of the degrees listed below.Explore more
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