Specialisation overview
This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.
What's a specialisation?
A specialisation is a set of four units you can choose to complement your course. Most Curtin courses allow you to choose a specialisation from any academic area. Humanities specialisations, like this one, can give a useful balance to a course from business, law, science, engineering or health disciplines. Learn more about specialisations
Learn more about specialisations
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this specialisation
A specialisation is a set of four units you study to complement your degree. It helps you broaden your expertise and tailor your degree to your career goals. To study this specialisation, you’ll need to apply for one of the courses listed below.
You may also be able to study this degree as part of a different degree, depending on the course structure. Contact a Future Students Advisor for more information.
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