Congratulations to Faculty of Business and Law students Sean Palm, Pia Finn, and Annalise Peacock for making it to the Top 5 in the 2025 L’Oréal Brandstorm National Finals, competing against over 130 teams from across Australia and New Zealand.
Forming ‘Team Level Up’ through the Curtin Marketing Association, the trio created CARE360° – an AI-powered, gamified skincare app for men which aligned with this year’s theme, ‘Men: Beauty and Care.’
Their journey took them all the way to L’Oréal’s HQ in Melbourne, where they pitched their innovative idea to senior executives, received mentorship from a previous winner, and explored one of the world’s leading beauty companies from the inside.
While they did not take home the national title, they gained an unforgettable experience, industry insights, and new professional connections.
We are proud of them and cannot wait to see what they achieve in the future.
