Specialisation overview
If you want to combine your skills in design, marketing and analytics to improve business performance and increase customer satisfaction, consider a career in user experience.
User experience, or UX as it’s commonly known, is the end-to-end experience a user has with a product, system, platform or service, and it’s become integral to contemporary business practice.
This specialisation delves into key areas of UX, including accessible design, systems thinking, design thinking, analytics, user testing and entrepreneurship.
You’ll focus on real-world business problems and analyse markets, customer behaviour and accessibility. You’ll conduct research, examine e-commerce and learn how to collaborate with design teams to achieve key business outcomes and improve customer and user satisfaction.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this specialisation
A specialisation is a set of four units you study to complement your degree. It helps you broaden your expertise and tailor your degree to your career goals. To study this specialisation, you’ll need to apply for one of the courses listed below.
You may also be able to study this degree as part of a different degree, depending on the course structure. Contact a Future Students Advisor for more information.
Career outcomes
Careers
- UX / experience designer
- Product manager
- Entrepreneur
- Business developer
- Visual designer
- Digital marketing officer
Industries
- Business
- Education
- Engineering
- Entertainment
- Health
- Information and technology
- Marketing
- Tourism and hospitality
- Sports and recreation
- Sustainability
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