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BB-PSYMKT

Psychology and Marketing

Bachelor double degree

Develop knowledge of human behaviour and acquire analytical methods to examine how culture, personality and lifestyle affect consumer behaviour.

See full course structure
  • ATAR
    Guaranteed ATAR 70
  • Qualification
    Bachelor of Science (Psychology), Bachelor of Commerce (Marketing)
  • Duration
    5 years full-time
  • Credit
    1000
  • CRICOS
    095948F
  • Location
    Curtin Perth
See full course structure

Select your preferred campus:

New-to-Curtin applicants for first semester 2023 apply through TISC. See TISC application deadlines.
You may also be able to apply directly to Curtin from 16 January 2023 if places are still available.

2023

Semester 1

On campus

2024

Semester 1

On campus

2025

Semester 1

On campus

See full course structure

Why study Psychology and Marketing at Curtin?

Professional recognition

This course is accredited by the Australian Marketing Institute.

Highly ranked course

Curtin is ranked in the top 10 nationally for psychology, in the QS World University Rankings by Subject 2021.

Top 1 %

Curtin is ranked in the top one per cent of universities worldwide.

Academic Ranking of World Universities 2022.

Outline

Outline

Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

In this double degree course you will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You'll also learn how to analyse and interpret market research data using relevant technologies; and identify local, regional and global issues that affect business. You can enrol in the Business Internship unit in the final year of the course.

To become a registered psychologist after graduating you must complete a further year of psychology study and then two years of skills-based training.

See the Curtin handbook for more course information.

What jobs can the Bachelor of Science (Psychology), Bachelor of Commerce (Marketing) lead to?

  • Marketing psychologist
  • Marketing communications manager
  • Product developer
  • Advertising specialist
  • Online marketing specialist
  • Search engine optimisation consultant
  • Fundraising coordinator
  • Events coordinator
  • Mental health advocate
  • Support worker.

What you'll learn

  • apply psychological theory to evidence based practice and extend the boundaries of knowledge through research; discriminate between valid processes to critically analyse problems and generate innovative solutions to psychological questions
  • apply logical and rational processes to critically analyse problems and generate innovative solutions to psychological questions; critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
  • access, evaluate and synthesise relevant information and evidence from a range of sources applicable to psychology; use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
  • communicate effectively with individuals, groups and communities; develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
  • select and effectively use appropriate technologies relevant to psychological research and practice; use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
  • demonstrate ability for self directed learning and reflective practice; employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
  • demonstrate knowledge and understanding of international perspectives in psychology; apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
  • demonstrate understanding and respect for human rights and cultural diversity; recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
  • independently and collaboratively apply professional skills in an ethical manner; apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team

Professional recognition

This degree offers an accredited three-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, further study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). When you graduate, you will be eligible for membership with the AMI.

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Select an option that best suits you:

You’re considered a high school leaver if you:

  • Completed year 12 in Australia or overseas in the past two years, or
  • Completed TAFE or VET studies in the past two years.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

StepUp Entry

Successful StepUp Entry and StepUp Equity Adjustment Admission Pathway (StepUp Bonus) applicants will be eligible to be considered for admission into this course.

Alternative pathways

  • UniReady

    If you don’t meet our minimum admission criteria, the UniReady Enabling Program can help you qualify for entry into a range of undergraduate courses.

  • Certificate IV + English Competency

    The certificate IV is the minimum requirement for university entry. It qualifies you for entry to Curtin courses with a 70 ATAR. You must also meet English language proficiency.

  • Indigenous applicant

    If you’re an Aboriginal or Torres Strait Islander applicant who hasn’t met Curtin’s minimum admissions criteria, the Centre for Aboriginal Studies offers bridging courses that are tailored to help you gain entry into this course.

  • STAT entry

    STAT elements considered are E and either V or Q.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

How others gained admission

View the ATAR breakdown to see the low, median and high ATAR scores of students who started studying this course recently.

To see the other pathways students have taken, see the pathway breakdown.

You’re considered someone with work and life experience if:

You have left secondary education more than two years ago (i.e. who are not classified as recent secondary education applicants) and have not undertaken vocational education training (VET) or higher education study since then.

How we define ‘experience’
‘Experience’ includes a combination of factors sufficient to demonstrate readiness for higher education such as mature-age entry, professional experience whether completion of the Special Tertiary Admission Test (STAT) is required or not, community involvement or work experience. Applicants may have undertaken non-formal programs that have helped prepare them for tertiary education or are relevant to the proposed higher education field of study.

Pathways

  • STAT entry

    STAT elements considered are E and either V or Q.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

You’re considered someone who studied at TAFE or have done an apprenticeship if:

Applicants with vocational education and training (VET) study are those whose highest level of study since leaving secondary education is a VET course. This includes study at a public TAFE or other VET provider, whether a qualification was completed or not. Applicants with VET study may have other qualifications such as a Year 10 or Year 12 secondary school certificate.

Pathways

  • TAFE entry

    AQF Certificate IV - Separate evidence of English language proficiency is required; or AQF Diploma; or AQF Advanced Diploma.

  • STAT entry

    STAT elements considered are E and either V or Q.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

You’re considered someone who has recently left university if:

Applicants with higher education are those whose highest level of study since leaving secondary education is a higher education course, such as a university degree. This may include applicants who are currently studying a higher education course at another education provider and want to transfer to Curtin University, or applicants who are currently studying at Curtin but want to switch to a different course. It may also include applicants who have completed past study with university and non-university higher education providers.

Curtin course switcher criteria

To switch into this course, you need to have:

  • completed 100 credits within one semester, with a semester weighted average (SWA) of 60% or higher and an academic status of Good Standing; and
  • met the admission criteria for minimum entry.

Higher education course switcher criteria

To switch into this course from another higher education course, you need to have:

  • completed 100 credits within one semester, with a semester weighted average (SWA) of 60% or higher; and
  • an academic status of Good Standing; and
  • met the admission criteria for minimum entry.

ATAR pathway

  • Guaranteed ATAR 70

    This course has a guaranteed ATAR of 70

  • Essential WACE subjects (prerequisites)

    There are no essential WACE subjects for this course.

  • Desirable WACE subjects

    Mathematics Applications or Mathematics Methods. Biology, Human Biology or Psychology.

Please see our correlation comparability for previous TEE subjects, WACE courses and WACE ATAR courses.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool

Unsure what option suits you?

We’re here to help you navigate the complexities of university admission. Choose the support you need from the options below.

Find your pathway to Curtin

Think you don’t have the marks or qualifications to study at Curtin? We have several pathways to help you meet admission. Use our pathway finder to find your best way to studying with us.

Pathway finder tool
Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees & charges

Australian and New Zealand student indicative fees

Fee year: 2023

Student type Cost
Commonwealth supported $11,700*

Fees are indicative first year only and are subject to passage of legislation.

*The indicative first-year fee is calculated on 200 credit points, which is the typical full-time study load per year, however some courses require additional study to be completed, in which case the fee will be higher than that shown.

This fee is a guide only. It may vary depending on the units you choose and does not include incidental fees (such as lab coats or art supplies) or the cost of your textbooks – visit other fees and charges for more information. For more information on fees and to determine your eligibility for HECS-HELP or FEE-HELP, please visit fee basics or the Study Assist website

If you’re not an Australian citizen, permanent resident or New Zealand citizen, please see information for international students.

Location

For start dates, please view the academic calendar.

Curtin Perth flag

2023

Semester 1
  • On campus

2024

Semester 1
  • On campus

2025

Semester 1
  • On campus

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Apply now