Specialisation overview
Advertising is a creative, innovative, dynamic and fast-paced industry. In this specialisation, you will learn about advertising agency processes and roles; and how to apply tools, techniques and strategies to drive communications that enhance organisational value.
Your learning will be practical and industry-connected. You'll engage with industry experts, and have the opportunitiy for an internship with a renowned agency or industry client.
This specialisation has a flexible structure that allows you to study units that will prepare you for key business roles in advertising agencies and units in which you can apply your learning to real industry projects. Overall, you'll gain communication and engagement skills that are valued across diverse employment settings.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this specialisation
A specialisation is a set of four units you study to complement your degree. It helps you broaden your expertise and tailor your degree to your career goals. To study this specialisation, you’ll need to apply for one of the courses listed below.
Degrees
Double Degrees
You may also be able to study this specialisation as part of a different degree, depending on the course structure. Contact a Future Students Advisor for more information.
Career outcomes
Careers
- Marketing communications consultant
- Advertising account manager
- Business developer
- Marketing strategist/planner
- Media planner
- Digital communications consultant
- Advertising coordinator
Industries
- Advertising
- PR and media
- Retail
- Insurance
- Banking and finance
- Communications
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