Major overview
Effective advertising is persuasive, targeted, clever and original. When you study this course, you’ll not only learn how to bring creative ideas to life, but you’ll also learn about the business processes behind the scenes, such as planning, consumer research and managing campaigns.
You’ll hone your skills in idea generation, art direction, design, creative strategy and critical thinking. You'll also learn to use advertising and design effectively to drive business growth and development.
This major gives you the choice to expand your knowledge and skills in either brand management or copywriting.
The course is taught through authentic learning experiences that reflect real-world industry standards and practice, helping you transition to the workforce and begin an exciting career.
We also encourage you to enter student competitions run by industry bodies such as Design and Art Direction (D&AD), the Advertising Council of Australia and Perth Advertising and Design Club.
Advertising and Design is offered as part of the Bachelor of Design. You will be able to enhance your degree by selecting to study either two additional specialisations or one specialisation and four elective units to support your career goals.
Detailed course structure and unit information
For detailed information on units and course structure, visit our Handbook.
How to study this major
A major is a set of eight or more units you complete as part of a degree, including at least two in your final year. To study this major, you’ll need to apply for one of the degrees listed below.
Degrees
Career outcomes
Careers
- Creative director
- Art director
- Copywriter
- Advertising and marketing coordinator
- Advertising campaign manager
- Account manager
- Account director
Industries
- Advertising
- Marketing
- Media and communications
- Publishing
Professional accreditation and recognition
Professional membership is available with the Design Institute of Australia and Perth Advertising and Design Club.
How to apply
This major is part of a degree. To apply, choose the degree you want to study and review its entry requirements. Then, prepare any required documents and submit your application before the deadline for your chosen intake.
After you receive and accept your offer, you can enrol in this degree either at the start of your degree or later in your studies, depending on your course structure.
Choose your degree
To study this major, you'll need to apply one of the degrees listed below.Degrees
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