Apply for Master of Digital and Social Media

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MC-NETSCM

Digital and Social Media

Master by coursework

Gain advanced online communication, social media management and web media creation skills, and undertake a research project.

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Course outline
  • Qualification
    Master of Digital and Social Media
  • Duration

    Duration

    1 year, 6 months full-time
  • Credit

    Credit

    300
  • CRICOS

    CRICOS

    032988G
  • Location

    Location

    Curtin Perth
Course outline

Deadlines for applying direct to Curtin

Select your preferred campus:

Intake Application open Application close

Semester 1, 2024

1 May 2023

Applications now closed!

Semester 2, 2024

8 April 2024

4 July 2024

Semester 1, 2025

12 August 2024

6 February 2025

Semester 2, 2025

7 April 2025

3 July 2025

Course outline
Digital and Social Media

Outline

Outline

Advances in digital technology have dramatically increased the demand for specialists in digital and social communication. A deep understanding of digital and social media is key to success across a range of professions, from media and marketing to policy-making and advocacy.

This course provides the knowledge and skills you need to become an astute and professional online communicator.

You’ll develop advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, and building and maintaining networks and virtual communities.

You will learn the fundamentals of online communications, including how to identify and understand emerging trends such as artificial intelligence, social media influencers, big data and online analytics.

You will explore how the internet is changing political systems, reshaping societies, cultures and economies, and how you can apply this knowledge in your workplace practice. You will have the opportunity to focus on specialist areas of communications and policy, content management, training and development.

In your final year you will undertake a research project and write a dissertation. When you complete the course, you may be eligible for doctoral-level studies.

You can choose to exit this degree earlier at the graduate diploma or graduate certificate level.

Please refer to the handbook for additional course overview information.

What jobs can the Digital and Social Media lead to?

Career opportunities

  • Data business analyst
  • Digital and social media manager
  • Digital producer/strategist
  • Online content creator
  • Web communications manager
  • Industries
  • Advertising, arts and media
  • Education and training
  • Governance, policy and regulation
  • Journalism
  • Marketing, public relations and communications

Industries

  • Advertising, arts and media
  • Education and training
  • Governance, policy and regulation
  • Journalism
  • Marketing, public relations and communications

What you'll learn

  • understand and apply at an advanced level key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
  • think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
  • conduct advanced scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
  • communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
  • use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
  • further develop skills and knowledge through independent research and self-directed learning
  • understand and utilise in their research and work the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
  • recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
  • act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams

Professional recognition

Our Digital and Social Media program is a member of the Internet Industry Association and the Internet Society (Australia).

My work and study in digital communications has made me feel like I’ve held a front-row seat in the rise of digital media over the last decade. I have worked as a digital producer, a social media manager and a digital designer, with a recent focus on experience design. 

I have always seemed to have an edge in the workplace because of the theoretical foundation that I built with this course. Above all, I’ve had the privilege of using this knowledge to work with organisations that make a positive contribution to society.

Anna Dickson

Admission criteria

What you need in order to get into this course. There are different pathway options depending on your level of work and education experience.

Specifically, applicants require a 3 or 4 year bachelor degree in any field from a recognised tertiary education institution OR successful completion of 2 or more units in the Graduate Certificate in Digital and Social Media. Students who have completed more than 50 credits of Digital and Social Media or Internet Communications undergraduate units, or any previous versions at Curtin University are not eligible for entry to this course.

English requirements

Curtin requires all applicants to demonstrate proficiency in English. Specific English requirements for this course are outlined in the IELTS table below.

You may demonstrate English proficiency using the following tests and qualifications.

IELTS Academic (International English Language Testing System)

Writing

6.0

Speaking

6.0

Reading

6.0

Listening

6.0

Overall band score

6.5

Credit for recognised learning (CRL)

Use your experience to get credit towards your degree

Finish your course sooner with credit for your previous study or work experience.

Fees and charges

Fee information is not available for this course at this time. Find estimated course fees.

Looking for more detail on the course structure?

View course structure

Location

For start dates, please view the academic calendar.

Curtin Perth flag

2024

Semester 1
  • On campus
  • Online
Semester 2
  • On campus
  • Online

2025

Semester 1
  • On campus
  • Online
Semester 2
  • On campus
  • Online

2026

Semester 1
  • On campus
  • Online
Semester 2
  • On campus
  • Online

All endeavours are made to ensure location information for courses is up to date but please note they are subject to change.

The University reserves the right to withdraw any unit of study or program which it offers, to impose limitations on enrolment in any unit or program, and/or to vary arrangements for any program.

How to apply

Please review information on how to apply for the campus of your choice

Please note that each campus has different application deadlines. Please view our application deadlines page for further information.

Frequently asked questions

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  • The offering information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.

    The information on this page may be subject to change. In particular, Curtin University may change the content, method or location of delivery or tuition fees of courses.

    While Curtin uses reasonable efforts to ensure that the information provided on this page is accurate and up to date, errors and omissions sometimes occur. Curtin makes no warranty, representation or undertaking (expressed or implied) nor does it assume any legal liability (direct or indirect) for the accuracy, completeness or usefulness of any information.

    View courses information disclaimer.

  • Curtin course code: MC-NETSCM
  • CRICOS code: 032988G
  • Last updated on: 21 February 2024

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