Most organisations are no longer asking whether to invest in AI; they are asking where. The hard part is choosing well: among many plausible ideas, some will create genuine, durable value. Others are confident-sounding traps that will consume budget and goodwill before quietly failing. The difference between the two is usually visible, once you know what to look for.
This one-day masterclass gives decision-makers a disciplined way to find, evaluate and prioritise AI investments. The morning builds the strategic frameworks: how to spot genuine opportunities, separate fundable reality from hype, and weigh value against feasibility, cost and risk. The afternoon is a hands-on workshop where you develop a real investment proposal for your own organisation, including a risk and governance view, and pitch it for structured feedback.
A central theme throughout: AI is brilliant at some classes of problem and brittle at others, and the difference is predictable. Understanding this makes you a better investor in AI, because you can see the danger-zone projects, the ones that look impressive and fail subtly, before you commit a budget to them.
The course also addresses the economics honestly. What do these investments actually cost, how do pricing models affect what is viable at scale, and what does your choice of build versus buy versus self-host mean for data governance and long-term risk? These are the questions that separate strategic AI decisions from technology enthusiasm.
There is a sharper test underneath all of this. When every competitor runs the same models, generic quality becomes table stakes, not an advantage. The AI investments worth real money are the ones that buy your organisation something rivals cannot get from the same vendor: durable value built on your data, your processes, and your judgement, not on output anyone can now generate. This course teaches you to tell the difference before you commit a budget.
About the facilitators
Dr Michael Borck
Dr Michael Borck is a recognised authority in information systems and artificial intelligence, with a career spanning over two decades in machine learning, software engineering, and AI-driven innovation. Dr. Borck has held diverse roles, including Software Developer, IT Manager, Consultant, Associate Lecturer, and Researcher, equipping him with a comprehensive understanding of both technical and strategic aspects of AI applications in business.
A Certified Professional of the Australian Computer Society and an active member of the IEEE Computer Society, Dr. Borck has contributed extensively to the fields of image engineering, mobile mapping data, and object recognition through his research and publications. His practical expertise is complemented by a deep commitment to advancing AI research and its real-world applications.