It's almost impossible to participate in society today without using digital and social media. This course explores the social, cultural and political impacts of the internet, including the significance of social media.
You will learn the fundamentals of online communications and explore digital innovations, such as artificial intelligence. You'll understand how the internet is changing political systems and reshaping cultures, societies and economies, and how you can navigate these changes effectively.
You'll build practical and advanced skills in creating, maintaining and managing online communications across web media, publishing and presence, online collaboration, and virtual community development and management.
Upon graduating, you’ll be career-ready for diverse roles in digital and social media and strategy.
How this course will make you industry ready
Our graduates find work in web design and development, marketing, communications, the media industry and with independent online businesses. Due to the open structure of the course, you can acquire the skills and knowledge you want, depending on your current employment or personal interests.
Our graduates are well-positioned to undertake management, operational and policy work concerning the internet, and base their professional practice in a deeper understanding of the profound societal changes caused by digital and social media.
What jobs can the Digital and Social Media Double Degree Major (BA/BCom) lead to?
- Online content creator
- Web designer / developer
- Social media coordinator
- Web communications manager
- Digital producer / strategist
- Data business analyst
- Media and communications
- Stakeholder engagement
What you'll learn
- understand and apply key concepts of Internet Studies and apply transdisciplinary thinking to the application and creation of ideas concerning networked technologies of information and communication
- think critically, creatively and reflectively so as to imagine, design, use and critique networked technologies of information and communication
- conduct appropriate scholarly and professional research to find, access, organise, evaluate and synthesise information through a variety of media and apply that information to the construction of knowledge
- communicate and facilitate communication through a variety of media, for different purposes, and for different audiences
- use the Internet and related networked technologies of information and communication with an understanding of the complex interaction of political, cultural, and economic forces that constitutes technology as social
- further develop skills and knowledge through self-directed learning
- understand the complex interplay of local, national and global factors that influence and are expressed through the Internet and networked technologies of information and communication
- recognise and value cultural difference and understand its significance in relation to network technologies and their use in society for communication and information
- act ethically and responsibly to use, sustain and expand the social, business and cultural networks that exist via the Internet, when working independently and in teams